Greenhouse Aims to Improve Inclusivity

I’ve always admired the thoughtful way Greenhouse developed their applicant-tracking and recruitment software, especially the structured interviewing kits which enable organizations to make evidence-based hiring decisions.

This approach now extends to a new solution they launched at their Open 18 Conference: Greenhouse Inclusion, in partnership with Paradigm. This solution, paired with Greenhouse Recruiting, has several unique features to help organizations scale inclusive hiring practices:

  • In-the-moment interventions, which are prompts delivered at appropriate times to minimize unconscious bias through best practices.
  • Structured decision-making to ensure candidates are consistently evaluated by anonymizing identity and other resume criteria, including names of universities that might bias recruiters or hiring managers.
  • Candidate data and analytics to facilitate identification of problem areas by providing demographics throughout the recruitment/hiring funnel.

The latter feature is the most compelling one to me. According to Brandon Hall Group’s 2017 Hiring and Internal Mobility survey, only about 20 percent of the organizations use these metrics on a regular basis to measure the effectiveness of their hiring practices: percentage of diverse hires (20%) and percentage of diverse candidates (16%). Other metrics received much higher percentages, such as time-to-fill (57%), voluntary new hire turnover (56%) and quality of hire (48%).

Unfortunately, you can’t fix what you don’t measure. Organizations need to assess hiring success in terms of diversity and inclusion along with other metrics, like quality of hire and new retention. Greenhouse Inclusion goes a long way in helping organizations become more aware of where problems occur in the recruitment/hiring funnel. With this knowledge, they’ll be better equipped to improve inclusive hiring practices.

I look forward to more innovation from Greenhouse, especially in the important areas of diversity and inclusion.

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

For more information on Brandon Hall Group’s research, please visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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