HCMx Radio 44: General Electric’s Successful Social Learning Community

Guest: Chantelle Nash, Program Manager, Digital Learning and Engagement, General Electric

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Social learning is where learners connect with each other and create and share content using tools such as blogs, wikis, and other collaborative tools.  Brandon Hall Group’s 2016 research revealed that shutterstock_288268328social/collaborative learning tools were a top priority for organizations. There are some great companies, like GE, that are on the forefront of this journey. GE’s Crotonville Digital Learning Team created a learning and knowledge sharing community – called “Smartbits” – on GE’s internal social-collaborative platform. The purpose is to drive demand, engagement, and cultural change. Earlier this year GE submitted its solution to Brandon Hall Group’s HCM Excellence Awards Program. Our judges proudly awarded GE with Gold for Best Use of Social/Collaborative Learning.

In this HCMx Radio episode, Chantelle Nash from GE shares the key motives for developing this type of social community, details around the design and uniqueness of their approach, and techniques that led to great success and engagement.

Chantelle has seven years of experience in global L&D, encompassing training design and development, communications, project management, social leadership and community management. Her primary focus is extending Crotonville’s reach and impact through the management of various digital learning products, marketing, and change management, including supporting GE’s new, company-wide performance development approach. Chantelle is responsible for building membership and engagement on Crotonville’s internal social page to promote continuous learning and informal knowledge-sharing across a global target group of 170,000+ users.

To listen to our interview, you can download the podcast anytime at the HCMx Radio site.

Rachel Cooke, Chief Operating Officer, Brandon Hall Group @RachelCCooke

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.