How to Retain Customers, Partners with a Results-Driven Learning Strategy

The 2023 Human Capital Management Outlook survey from Brandon Hall Group™ finds that the top three business priorities this year are:

  • Improving customer experience
  • Gaining market share
  • Developing new products or services

So, what does this mean for learning leaders? That there’s immense value to be unlocked by delivering learning to multiple audiences. We call this extended enterprise learning.

This type of learning can have a direct impact on all of the above outcomes. After all, more than 75% of organizations deliver learning outside their workforce, including customers, franchisees, partners, distributors and resellers, our recent Learning Benchmarking Study reveals.

But how can you demonstrate learning’s impact? A results-driven external learning strategy is the key to increasing revenue and reducing cost and risk.

In a June 1 webinar sponsored by LearnUpon, you’ll discover how companies can definitively quantify the value of external learning investments by measuring everything from churn reduction to product engagement to partner performance.

Join Seth Johnson, VP of Customer Experience at LearnUpon, and Claude Werder, Senior VP and Principal Analyst for Brandon Hall Group™, for this event. You’ll learn how to:

  • Develop a results-driven learning strategy for the extended enterprise
  • Identify the key metrics for measuring success in external learning
  • Optimize your external learning programs to drive positive business outcomes
  • Create a stronger business case for investment in learning

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Claude Werder



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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.