Improve the Candidate Interview Experience and Increase Quality Hires

By Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

Join us for a lively discussion about improving your organization’s interview process by attending the webinar: Jeopardizing the Offer: The Dangers of Your Candidate Interview Experience, sponsored by Yello.

Candidate interviewing can pose many challenges. Developing interview strategies, scheduling interviews, managing candidate expectations, consistently and fairly evaluating each candidate, and making the right hiring decisions are all critical factors. For candidates, it’s more personal. They’re investing substantial time preparing for the interview, asking and answering questions, and navigating the interview process. If they walk away feeling they’ve been treated unfairly, they could post their displeasure on social media and damage the organization’s employer and corporate brands.

Organizations can take steps to improve the interview process, making it more candidate-friendly and scalable to improve the level of quality hires. According to Brandon Hall Group’s Hiring Practices Internal Mobility Survey, almost all organizations (90%) consider interviewing to be important or critical to their organization’s success, but only a small percentage of organizations (18%) have fully automated their interview process.

By automating the interview process, organizations can schedule, screen, interview, assess and evaluate candidates in an efficient, effective, consistent and fair manner. Even relatively small changes can make a big difference. For example, by automating scheduling, organizations can achieve scalability by increasing the number of candidates interviewed and filling a greater number of jobs with quality talent.

Attend this webinar, sponsored by Yello, to discover how to improve your organization’s interview process. Kelly Powers, Senior Product Marketing Manager at Yello and Angie Verros, Founder of Vaia Talent will join me to discuss: Jeopardizing the Offer: The Dangers of Your Candidate Interview Experience, on Thursday November 29 at 1 pm eastern.

–Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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