Integrity Solutions is a Nashville-based sales training and performance improvement company that focuses on transforming sales cultures through a unique blend of mindset, skillset, and ethical selling approaches. With over 50 years of experience, the company has established itself as a leader in the sales training industry, particularly in the healthcare and financial services sectors.
Integrity Solutions’ programs address the need for sustainable sales performance improvement by focusing on the often-overlooked mental and emotional aspects of selling. Their approach combines traditional sales skills training with a strong emphasis on developing the right mindset, motivation, and ethical foundation for sales professionals. This comprehensive methodology aims to create lasting behavior change and improved sales results, rather than just imparting tactical knowledge.
Integrity Solutions positions itself as a premium provider of sales culture transformation, targeting medium to large enterprises with at least 500 employees. The company’s unique value proposition lies in its ability to address “the mental side of selling,” which they argue accounts for up to 80% of a salesperson’s long-term success. Integrity Solutions helps organizations build trust-based, long-term client relationships that drive sustainable growth by integrating values, ethics, and mindset development into their training programs.
Based on a business briefing with Brandon Hall Group™, key highlights of Integrity Solutions’ sales performance transformation programs include:
- Integrated mindset and skillset approach. The programs combine attitude, values, and belief training with practical sales skills, addressing both the mental and tactical aspects of selling for comprehensive performance improvement.
- Values and ethics-based selling. Integrity Solutions emphasizes aligning personal values with selling activities, fostering trust-based relationships and ethical selling practices that resonate particularly well in industries like healthcare and financial services.
- Continuous learning journey. The company offers multi-year engagement plans that progressively develop sales teams, ensuring sustained behavior change and skill development over time.
- Blended learning delivery. Programs combine digital pre-work, live workshops (virtual or in-person), and structured follow-up sessions, providing a comprehensive and flexible learning experience.
- Behavioral style assessment. Integrity Solutions incorporates DISC-based behavioral assessments to help sales professionals understand and adapt their communication styles to different customer preferences.
The company’s unique positioning in addressing the “mental side of selling” and its strong emphasis on values-based selling set it apart in the competitive sales training market. As organizations continue to seek ways to differentiate themselves and build stronger customer relationships, Integrity Solutions is well-positioned for continued growth. However, to fully capitalize on its potential, the company may need to further emphasize its ability to integrate with modern sales technologies and address emerging trends like AI in sales, while maintaining its core focus on human-centered, ethical selling practices.
