isolved Acquires Givful: Giving and Receiving at the Same Time

 By Cliff Stevenson, Principal Analyst, Talent Management and Workforce Management

Over the last year, nearly everyone had some experience working from home and we learned some important things, but nothing as profound as the impact of human connections. This led many organizations to think deeply about how to provide those connections to their employees and how to share their culture of connectivity with others. This is part of an ongoing change in how the world works —during and after the pandemic. The forces of increased digitalization, the transition to a knowledge economy and generational shifts in employee values and aspirations already made many forward-thinking organizations affect some fundamental changes to give employees the connections and cultural acceptance they seek.

This week’s news that isolved has acquired Givful shows a deep understanding of these needs of employers, employees and candidates. This acquisition gives isolved a lot of tools that help address the needs for connections within the organization and for people to feel better connected to their communities. This move also will have an impact on isolved customers feeling like their work is meaningful, which is a major component of attracting and retaining workers, regardless of where they physically do their job.

If you are not familiar with Givful, they are a workplace giving/charity company, but the connection with isolved means more than expanding the isolved offerings. It’s about giving employees a way to connect through Givful’s open messaging when giving (similar to Venmo), but also gives employers another way to extend their culture and values to their employees by allowing them the opportunity to help others and to prove that they support the broader community they exist within.

The future of this acquisition is also promising, by bringing in more data that shows the synergies between giving and retention, how matching programs affect employee engagement and how philanthropic programs improve talent acquisition.

There is controversy in many things in the workplace with differing perspectives, but it’s hard to find anything negative about charity and helping each other out. Similarly, it’s impossible to find anything wrong with isolved and Givful creating a win/win situation for organizations and the employees (or future employees) they serve.

Cliff Stevenson, Principal Analyst, Talent Management and Workforce Management, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.