Latitude CG and Polaris: The Power of Learning

Last year, Brandon Hall Group Smartchoice Preferred Provider Latitude CG cemented their relationship with powersports manufacturer Polaris Inc. as its central platform for learning across its extensive dealer network. This partnership is an ideal example of how the LatitudeLearning platform is built to meet the needs of a complex extended enterprise learning environment. 

Polaris offers off-road vehicles, street motorcycles, snow machines and boats. To keep sales and service professionals up-to-speed across all of the dealerships, LatitudeLearning was integrated into Polaris’ overall system landscape. Polaris runs their Master Service Dealer Certification program on LatitudeLearning for a network of highly trained service professionals aimed at creating better customer experiences.

Training in this kind of extended enterprise is no small challenge. The people Polaris must train aren’t only Polaris employees; they also provide training to employees of the dealerships that sell and service Polaris vehicles. 

Latitude CG was the right choice to meet the unique needs of the Polaris learning environment. Polaris sought a learning technology partner that could provide:

  • Comprehensive training support for internal and external users, including employees, dealers, and third-party independent users
  • Support for multiple brand locations
  • Polaris-specific compliance and development training for employees
  • Technical and sales training for Polaris dealers
  • Training on policies and expectations for Polaris suppliers
  • The ability to adapt and grow as business and training needs evolve and change

As with their other clients, Latitude CG sees themselves as a partner to Polaris rather than as an LMS provider.  And that relationship goes both ways. Polaris is part of Latitude CG’s Partner Advisory Council that helps guide the evolution of Latitude’s products, services and vision. Latitude takes these partnerships quite seriously, even having their partners invest in the product road map. In this unique arrangement, a client-partner can split the development costs of enhancements they would like to see in the platform. Latitude will then make it a priority and a reality. 

The partnership with Polaris is another shining example of how Latitude CG works with their clients, going above and beyond as a partner, not simply a provider.

David Wentworth, Principal Analyst, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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