Latitude CG and Subaru Share the Love

Let’s take a closer look at Brandon Hall Group Smartchoice Preferred ProviderLatitude CG.

LatitudeLearning is a specialized learning platform designed to meet the needs of extended enterprises, helping companies deliver learning to partners, customers, resellers and other external business audiences. This is a highly complex space, and companies and providers struggle to conquer it. Latitude’s capabilities in this area is one of the big reasons they are a Brandon Hall Group Preferred Provider.

Latitude truly excels in the automotive space. Car and power sports manufacturers rely heavily on their training to the people who make, sell and service their products. Most of those people do not work directly for the brand. 

 Latitude recently partnered with Subaru. The company represents sort of a sweet spot for Latitude, not only because of the audiences the car maker serves but also because of both companies’ philosophies. 

Subaru’s tagline is “Love. It’s what makes a Subaru a Subaru.” The company is dedicated to that vision and participates in community investment initiatives such as “Share the Love” and a national dog adoption program. Latitude sees itself in much the same way and views its partnership with Subaru as an “old-fashioned relationship,” as Jeff Walter, CEO of Latitude puts it. 

Walter said both companies recognized their cultural alignment and saw each other as complete business partners, able to share growth opportunities. It didn’t hurt that Subaru has a highly complex certification program throughout their dealer network that had been difficult to manage and needed Latitude’s expertise.

This cultural alignment is an important part of Brandon Hall Group’s technology selection framework. We cannot overstress its importance. But companies frequently disregard that piece as they pursue an endless array of feature requirements for the lowest cost possible. But Subaru recognized that Latitude had the right state of mind and truly understood the OEM automotive space. That raised Subaru’s confidence level in Latitude as a business partner that could see them through the disruption caused by the COVID-19 pandemic. This relationship is emblematic of getting technology selection right and stands as a prime example of solution providers as partners.

David Wentworth, Principal Analyst, Brandon Hall Group

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