Latitude CG and Subaru Share the Love

Let’s take a closer look at Brandon Hall Group Smartchoice Preferred ProviderLatitude CG.

LatitudeLearning is a specialized learning platform designed to meet the needs of extended enterprises, helping companies deliver learning to partners, customers, resellers and other external business audiences. This is a highly complex space, and companies and providers struggle to conquer it. Latitude’s capabilities in this area is one of the big reasons they are a Brandon Hall Group Preferred Provider.

Latitude truly excels in the automotive space. Car and power sports manufacturers rely heavily on their training to the people who make, sell and service their products. Most of those people do not work directly for the brand. 

 Latitude recently partnered with Subaru. The company represents sort of a sweet spot for Latitude, not only because of the audiences the car maker serves but also because of both companies’ philosophies. 

Subaru’s tagline is “Love. It’s what makes a Subaru a Subaru.” The company is dedicated to that vision and participates in community investment initiatives such as “Share the Love” and a national dog adoption program. Latitude sees itself in much the same way and views its partnership with Subaru as an “old-fashioned relationship,” as Jeff Walter, CEO of Latitude puts it. 

Walter said both companies recognized their cultural alignment and saw each other as complete business partners, able to share growth opportunities. It didn’t hurt that Subaru has a highly complex certification program throughout their dealer network that had been difficult to manage and needed Latitude’s expertise.

This cultural alignment is an important part of Brandon Hall Group’s technology selection framework. We cannot overstress its importance. But companies frequently disregard that piece as they pursue an endless array of feature requirements for the lowest cost possible. But Subaru recognized that Latitude had the right state of mind and truly understood the OEM automotive space. That raised Subaru’s confidence level in Latitude as a business partner that could see them through the disruption caused by the COVID-19 pandemic. This relationship is emblematic of getting technology selection right and stands as a prime example of solution providers as partners.

David Wentworth, Principal Analyst, Brandon Hall Group

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

Become a Brandon Hall Group member!

We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 27 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

Click here for information on Brandon Hall Group’s Professional Certification Program

Like what you see? Share with a friend.

Mike Cooke



Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.