L&D Looks Beyond the Coronavirus

Photo by Nick Bolton on UnsplashBy David Wentworth, Principal Learning Analyst, Brandon Hall Group

Now that organizations have had enough time to come to grips with their own immediate Covid-19 realities, many have begun to look beyond the next few months and what they will mean for their workforce. In Brandon Hall Group’s most recent survey on the impact of coronavirus, after adjusting business operations, the biggest challenge is employee engagement and productivity. Companies want to know how to keep people engaged and functioning at a high level when things return to whatever normal may eventually be.

Learning has always played a huge role in engagement and that is even more true now in the current environment. With people working from home, the race is on to keep everyone connected with each other — and the organization. The suspension, delay or elimination of in-person training means learning technologies must step up to sustain those connections. Also, learning events — by design — have an eye on some future state. This means they can give employees something to look forward to in an environment focused on the here and now.

Brandon Hall Group, in conjunction with Elucidat, recently published an eBook that looks at learning and its effect on turnover. The same principles that apply to delivering modern learning programs to reduce turnover also apply to boosting and sustaining engagement, making this eBook important reading for today’s learning environment.

In a world where in-person learning events have disappeared from the calendar, organizations must put their best foot forward with virtual and other digital-learning experiences. For years, we’ve seen that a more modern and engaging learning environment supported by technology can have a big impact on results. Now that we are forced to offer digital learning only, it has to be done right. Unfortunately, only 44% of companies believe they are technologically ready for learning in our remote workforce reality.

The eBook details characteristics of learning experiences that mitigate turnover. Additionally, Elucidat is hosting a Digital Learning Skill-Up where organizations can learn to redesign face-to-face content for success online. It will also focus on a strategy that goes beyond the current crisis.

David Wentworth, Principal Analyst, Brandon Hall Group

Do you have a best practice you can share?

Have you implemented talent management, learning, or training programs that have helped your company during the coronavirus? Please share your story with us at [email protected], and if possible, send screenshots or public links. We have seen many solution providers step up with technologies and courses, but we are looking for corporate and government organizations examples.

As all organizations respond to the threat of the coronavirus (COVID-19), human capital management functions have important roles to play. Brandon Hall Group is conducting a pulse survey and talking to organizations to better understand how HR and learning are contributing to finding a global solution for the outbreak. Participate in our pulse survey click here.




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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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