Learning is the engine that drives performance, so why is it that we can’t link the training we provide to performance?

Thursday, May 22, 2014 1:00 PM – 2:00 PM Eastern
Register Now!

“The Google Analytics Approach to Measuring Learning:
Allowing You to Move at the Speed of Business”

Learning is the engine that drives performance, so why is it that we can’t link the training we provide to performance?

Today, we create learning using any number of rapid authoring tools, and then attempt to measure the effectiveness of that learning through metrics such as: time-in-training, completion rates and test scores. Unfortunately, these don’t tell you if the training you are providing is actually working. The business wants more. They want low-level, actionable metrics that speak their language. This can only be accomplished when we take a “Google Analytics” approach to measuring learning.

Join us for this May 22nd webinar with Michael Rochelle, Chief Strategy Officer at the Brandon Hall Group, as he shows you how to apply the same “Google” content metrics the rest of the business uses to your own training content. During this webinar Michael will:

  • Introduce you to a set of analytics that help you link training content to performance and start speaking the language of business.
  • Show you how to use content analytics to take control of managerial testimonials and prove the ROI of your training initiatives.
  • Explore use cases that leverage analytics to make corrections / improvements at the speed of business to improve learner engagement and knowledge retention.
  • Demonstrate how single-source technology uniquely provides you with the ability to create scalable, reusable, and measurable content.

Please join us to learn how single-source technology creates a breakthrough opportunity to significantly improve your return on investment in developing and deploying learning content in your organization.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.