New Research Uncovers Hidden Opportunities in Extended Enterprise Learning

Brandon Hall Group’s 2020 Extended Enterprise Learning Study found that more than half of organizations deliver learning to external, nonemployee groups. These include customers, channel partners, distributors, value-added resellers and franchisees.

Companies increasingly recognize the value of delivering their learning assets outside the four walls of the organization. These audiences can include employees outside company headquarters or in remote locations as well as non-employees, such as customers, channel partners, distributors, value-added resellers and franchisees.

Extended enterprise learning takes up a relatively small chunk of the L&D budget (60% of companies say it accounts for less than 10%), but presents a great opportunity for organizations to build their brand, improve customer relationships and generate revenue. On the whole, organizations that deliver learning to the extended enterprise are satisfied with the results they get.

“Given the large amount of extended enterprise learning, it’s remarkable that 56% of companies say their extended enterprise learning efforts are either effective or highly effective,” said Brandon Hall Group CEO Mike Cooke. “This is notable because rarely in our research do more than half of organizations rate other, more internally facing learning efforts this effective.”

“Clearly, there is room for improvement but the fact that more companies say they are effective than those saying they are only somewhat effective is impressive,” said Brandon Hall Group Principal Learning Analyst David Wentworth.

Why is this aspect of learning and development more effective than others? Click here to view Brandon Hall Groups 2020 Extended Enterprise Study Research Data Highlights, which includes the current state of extended enterprise, as well as analysis, critical questions that organizations need to answer and Brandon Hall Group’s point of view on the research.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.