New Study Uncovers How to Accelerate Performance Management

Brandon Hall Group’s 2020 Performance Management Study reveals how the process is broken and provides ways it can be fixed

Performance management was broken long before the COVID-19 pandemic. But the pandemic did what years of prior advocacy for performance management reinvention could not: change the focus from evaluations to manager-employee interactions.

“The focus on the manager-employee partnership to aid performance may improve the business impact of performance, which remains elusive,” said Brandon Hall Group CEO Mike Cooke. “On average, only 28% (on average) said it has a positive impact.”

Brandon Hall Group COVID-19 research shows employees are battling stress, anxiety and distractions while working from home. About 40% of organizations say productivity dropped during the pandemic and employees suffer from burnout and fatigue.

“Manager-employee interactions need to address those things, as well as competency and skills development and career aspirations, both of which get little discussion during current check-ins,” said Brandon Hall Group SVP of Research Claude Werder. “Even the impact of world events on employees gets more discussion than their opportunities for advancement.”

Brandon Hall Group’s 2020 Performance Management Study provides a snapshot of the current state, plus actionable insights, strategies and tactics to bridge the gaps and better align PM with business goals

To view a summary of the 2020 Performance Management Study, click here

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.