New Survey Seeks to Discover How to Break Barriers to Team Development

Organizations rely on teams to drive the business now more than ever in the wake of the COVID-19 pandemic. Brandon Hall Group’s Team Development Study seeks to understand the priorities and strategies organizations employ to develop and utilize teams, and how team development tools and technology platforms optimize the process.

Last year’s study found that 80% of organizations said they have a team mindset and 7 out of 10 organizations said that more than half of their work is accomplished through teams. Now, a sudden shift to a mostly remote workforce has made supporting teams an even more critical priority and a bigger challenge. Focusing on team development to keep people connected and learning together could be the key to an organization that thrives in this environment and beyond.

“A team environment is prevalent in almost all organizations,” said Brandon Hall Group CSO Michael Rochelle. “At least 80% use management, work and project teams. Virtual teams are also used by about 60% of organizations and that balloons to almost three-quarters among organizations with 5,000 or more employees.”

“Teams are the future of work,” said Brandon Hall Group CEO Mike Cooke. “Organizations failing to invest in specific development for team members and leaders risk their ability to innovate and grow.”

The results of this survey will fuel the development of research reports, tools and frameworks to help organizations fine-tune their team development strategy and improve the impact their teams have on the business.

The study enables employers to understand:

  • How organizations leverage teams.
  • Strategies for developing teams.
  • Challenges to team effectiveness.
  • The effects of the COVID-19 pandemic on teams and their development.
  • The technologies used to develop teams.

To learn more about this research study or to participate, click here

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 27 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.