NovoEd Wins Three Brandon Hall Group HCM Excellence Awards

Partnerships with Stanley Black & Decker and 3M exemplify NovoEd’s leadership and innovation in deep capability building

San Francisco (August 26, 2021) –– NovoEd, the leading deep capability-building platform that helps enterprises accelerate their business-critical training initiatives, today announced that alongside partners Stanley Black & Decker and 3M, it was recognized with three Brandon Hall Group HCM Excellence Awards. This marks the sixth year in a row that NovoEd has been honored with this award.

Together, NovoEd and Stanley Black & Decker received a gold award for Best Sales Onboarding and a bronze for Best Sales Training and Performance. NovoEd and 3M were recognized with a silver for Best Advance in Leadership Development.

“We’re honored to receive this recognition from Brandon Hall Group for the sixth year in a row, and even more thrilled that it highlights our partners Stanley Black & Decker and 3M and their innovative work, commitment to learning and leadership in the space,” said Scott Kinney, CEO of NovoEd. “These awards recognize the significant role that NovoEd’s learning platform plays in helping global enterprises build deep capabilities and achieve business impact through strategic learning initiatives like onboarding, sales training and leadership development.”

NovoEd and Stanley Black & Decker won for the transformation of Stanley Black & Decker’s New Hire Sales Onboarding Program. In 2020, the company transformed the program from a five-day in-person training program into a higher-impact five-week cohort-based virtual learning experience, leveraging NovoEd’s platform. The resulting program saw record levels of engagement, performance and satisfaction, with ambitious plans for expansion moving forward.

NovoEd and 3M won in recognition of 3M’s collaborative social learning program for People Leaders. Hosted on the NovoEd platform using a social learning format, the program has resulted in higher completion rates and scores on application and performance that exceed both virtual instructor-led training and the company’s global targets for a fraction of the cost of instructor-led training.

The Brandon Hall Group Excellence Awards program is a prestigious honor, recognizing the top HCM technologies, initiatives and programs from across the world. This year, award entries were evaluated by a panel of veteran independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.

“Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic,” said Brandon Hall Group COO and leader of the HCM Excellence Awards Program Rachel Cooke. “The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees and customers.”

This is the sixth year in a row that NovoEd has been awarded a Brandon Hall Group Excellence award. Previously, the company has received three gold, five silver and and three bronze awards in the Brandon Hall Group Excellence program, as well as two gold, three silver and three bronze awards in Brandon Hall Group’s Technology program.

This recognition marks an immense year of growth and recognition for NovoEd. Most recently, the company was named a top Learning Experience Platform Company (LXP) by Training Industry and was recognized on GSV Ventures’ EdTech 150 List.

For more information on NovoEd’s award-winning deep capability-building learning platform, please visit:

About NovoEd

Founded at Stanford’s Social Algorithms Lab in 2012, NovoEd’s deep capability-building platform helps enterprises accelerate their business-critical training initiatives with engaging learning experiences that develop critical skills, enable collaboration, and promote inclusion — all at scale. NovoEd partners with training providers, executive education programs and leading companies such as 3M, GE, Kraft Heinz, and Nestlé to develop rich learning environments that place every learner at the intersection of perspective, application, and expertise via teamwork, discussion and feedback, galleries, coaching, mentoring, and curated content. Learn more at

About Brandon Hall Group

Brandon Hall Group operates the largest and longest running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (

Media Contact:

Christina Yu

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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