Perceptyx’s Recent Acquisitions Empower Organizations to Have Better Conversations with Their Workforce

On Wednesday, July 14, Perceptyx acquired Waggl, an employee voice platform and CultureIQ, a culture management solution. This made immediate sense due to Perceptyx’s unique blend of technology and service. For those not yet aware of Perceptyx, they’re an employee survey and people analytics vendor that creates engagements built upon listening to employees through their technology, then providing guidance to act upon those insights. (Brandon Hall Group members may read Perceptyx Solution Provider Profile here).

These acquisitions were not spur-of-the-moment decisions. In the case of Waggl, Perceptyx has been in discussion with them for over a year. In the end, though, the ability to create even more meaningful data, enabling organizations to be more insights-driven was too much of an opportunity to ignore. Now, Perceptyx can continue to differentiate by creating a continuous conversation between the workforce and the organization that generates immediate and actionable insights.

A recurring theme in recent Brandon Hall Group research and corporate interviews is that many organizations struggle with expressing and maintaining their culture in the face of an increasingly remote workforce. Perceptyx strengthened the ability to gather end-to-end insights by bringing the employee voice into the organizational decision-making process in real-time. Leaders can immediately act upon employee feedback rather than reacting to things that already happened, which is often the case in traditional data analysis. 

Daniel Norwood, VP of Marketing at Perceptyx agrees. “The pandemic clearly demonstrated organizations’ critical need for immediate and actionable insights into employee concerns. The addition of Waggl to the Perceptyx portfolio further elevates the employee voice and allows organizations to quickly focus action on things that matter most to employees.”

In addition, the acquisition of CultureIQ helps meet the business need of imparting culture due to its strong, proven understanding of culture and how to improve it. Perceptyx customers will now be able to better pinpoint their cultural strengths and weaknesses and further align culture with strategy in the new work-anywhere world.

Overall, this is a happy alignment for all involved. The Perceptyx platform will be explored further in a Brandon Hall Group briefing next month, but for now, the main takeaway is that Perceptyx’s ability to listen to employees and give immediate and actionable insights to the organization is stronger than ever, at the exact time when organizations need it the most.  

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.