Personalized Learning: What’s in it for Me?

If companies want to put employees in a position to succeed, they must help people learn more and do it at a faster pace. In the face of unprecedented change and volatility, organizations need to reskill and upskill their workforce quickly to meet new demands. However, most remain challenged by just how to accomplish that.

Previous Brandon Hall Group Research finds that only about 36% of companies believe they are prepared to develop the skills they will need in the future. Business is moving too fast, and the workforce is too busy, distracted, and geographically disparate for traditional training models to be completely effective.

It’s time organizations listen to their employees when they ask the age-old question, “what’s in it for me?” Far from a selfish request, focusing on the answer to this question will help L&D teams create relevant, engaging, and impactful programs. To accomplish this, organizations need to look at learning through a lens of personalization.

To better understand personalized learning, what makes it work, and the outcomes it can deliver, join me for a webinar hosted in partnership with Brandon Hall Group Smartchoice® Platinum Preferred Provider Docebo. We will help answer the question, “what’s in it for me?” 

By building personalization into the DNA of the learning experience, many of the challenges companies face when it comes to upskilling and reskilling the workforce can be addressed. Brandon Hall Group’s Upskilling and Reskilling Study found that personalization of learning was either highly important or critical in driving the following outcomes, as well as many others:

  • Improved individual performance
  • Improved organizational performance
  • Improved employee engagement
  • Improved attractiveness and elevated learner engagement
  • Promotion of a learning-focused organizational culture

A more personalized learning approach can solve the biggest challenge facing L&D teams and learners: time. Lack of time is consistently cited as the top challenge to learning outcomes. For L&D teams, personalization means streamlining, automating, and optimizing programs for a more targeted approach.

This is by far more efficient than a one-size-fits-all approach. For learners, it means they are getting just what they need when needed, without having to wade through redundant or irrelevant content. It also makes it easier for them to discover learning opportunities they may have otherwise missed.

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David Wentworth

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David Wentworth

David Wentworth is Brandon Hall Group’s Managing Director of Learning and Talent. In this role, he works with technology providers and enterprise organizations to better understand learning and talent challenges and what it takes to overcome them. David’s insights come from nearly two decades of experience conducting research, interviews and data analysis in the learning and talent space. Prior to joining Brandon Hall Group™ in 2012, David was a senior analyst with the Institute for Corporate Productivity, covering a wide array of human capital issues. David also spent 3 years as the Vice President and Talent Platform Evangelist at a large-scale LMS provider. He is a podcast host, a regular speaker at talent management, learning and HR industry events, and has authored numerous articles in various HCM/Learning publications.

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