HCMx Radio 41: Does Your Talent Acquisition Attitude Align with the Future of Your Business?


Jerome Ternynck, Founder and CEO of SmartRecruiters


Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group


There is a lot of buzz around how recruiting and consumer marketing should be similar to each other. Our research is revealing that it is a necessity for talent acquisition (TA) functions to operate like marketing and sales function. However the objectives should not just be about speed and outcomes, e.g. recruiting techniques should not lead to just filling roles as fast as possible, but it should be about the quality of hire and the time to hire.

In this episode, Daria Friedman, Talent Acquisition Principal Analyst at Brandon Hall Group, joined host Rachel Cooke to interview Jerome Ternynck, who is the Founder & CEO of SmartRecruiters.

We had an interesting discussion on the transformation of the TA function, specifically around recruitment marketing.


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