Reimagining the Importance of Workforce Management in 2022

Group of business people working together, brainstorming in office

It can be tempting to look back over the last two pandemic-struck years and marvel at how organizations adapted to dramatic and rapid changes. And though credit should be given for the improvements that have been made, the truth is that organizational adaptability might be at an all-time low.

HR and operations teams are being asked to realign their workforce in response to fundamental changes to their business demands and set a strategy for how the organization will respond to the changing workplace while still achieving their business goals

Think of the recent supply chain issues around the world—you can see how this situation might disrupt scheduling employees for anything from loading/unloading products to staffing the sales floor. Likewise, any organization that still deals with in-person customers in the post-COVID world must set schedules around sick, unvaccinated, or nonspecialized staff. The examples go on and on, and you can see why the need to have the right people in the right place at the right time isn’t merely an optimized business strategy but the bare minimum to keep the lights on for nearly every organization.

The challenge is that the level of sophistication and complexity in time management, scheduling, compliance, and payroll means that only the most robust workforce management systems can keep up and manual processes are becoming increasingly useless. Luckily there are systems now that use artificial intelligence and machine learning to automate these processes while staying in compliance and allowing employees to work in ways that avoid burnout—ultimately leading to better results for employee and employer. 

2022 should be the year when organizations not only acknowledge the complications that they face but also see the opportunity to reimagine their approach to workforce management. And to do it in ways that create opportunities for workers to find more employee-centric approaches to their work/life issues and give them the agency and autonomy that employees consistently seek. According to BHG’s research, 58% of organizations believe the biggest positive opportunity that improved workforce management will have on the workplace is in automated scheduling.

The goal for any organization regarding workforce management is to create efficiency and enhance productivity. But the most successful companies will be those that use workforce management to increase efficiency and foster an environment that is truly adaptable — and able to meet the needs of customers, employees, and shifting business conditions alike. 

Read more about BHG’s findings and the advantages of automated AI-enabled workforce management technology in this research brief, “Connecting the Dots from Fully Automated Workforce Management Systems to Business Results.” (North America click here, EMEA click here, Australia click here).

– Cliff Stevenson, Principal Analyst, Talent Acquisition & Workforce Management, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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