Sense: Optimizing the Talent Acquisition Journey

Sense is an AI-powered talent engagement and communication platform that improves the recruitment process by blending personalized, omnichannel candidate experiences with enhanced recruiter efficiency. While it started as a solution for the staffing industry, it has expanded and can help companies in the financial services, healthcare, logistics, manufacturing, retail, hospitality and tech industries.

Brandon Hall Group™ recently had the opportunity to chat with Justin Noll, Sense’s VP of Marketing. I left the conversation believing Sense is an industry leader for several reasons:

  • Intelligent automation: Sense uses AI to automate personalized communication across the entire talent lifecycle, from candidate engagement to employee retention. Their AI-powered chatbots, email campaigns and SMS messages help organizations efficiently engage with candidates and employees at scale.
  • Seamless integration: The platform integrates with various ATS and HRIS solutions, allowing for a smooth flow of data and a more comprehensive view of the talent pipeline.
  • Candidate experience: Sense enhances the candidate experience by providing personalized, timely communication and reducing the time-to-hire. Its AI-driven technology helps keep candidates informed and engaged throughout the hiring process.
  • Employee engagement: Beyond candidate engagement, Sense also helps organizations improve employee retention by facilitating onboarding, training and ongoing communication with their workforce.
  • Data-driven insights: Sense provides real-time analytics and insights into candidate and employee engagement, helping organizations make data-driven decisions and optimize their talent strategies.
  • Flexibility and customization: The platform offers a high degree of flexibility and customization, allowing organizations to tailor their engagement strategies to their specific needs and brand voice.
  • Industry recognition: Sense has been recognized by various industry awards and accolades for its innovative technology and impact on talent engagement, further solidifying its position as a leader in the space.

Sense has accelerated hiring, automated recruiting tasks and exceeded recruiting targets for many customers — all while delivering a personalized candidate experience.

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Claude Werder



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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.

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