SilkRoad Connections 2018: Dedicated to Providing Strategy, Innovation and Excellence

By Daria Friedman, Principal Analyst, Talent Acquisition

According to Brandon Hall Group’s 2018 Talent Acquisition Technology Survey, onboarding is one of the top three talent acquisition-technology priorities for organizations over the next 12 to 24 months. This focus on onboarding is well-warranted; how organizations enculturate and train new hires determines not only their engagement and proficiency levels, but impacts overall organizational performance.

This enthusiasm for onboarding was evident at the SilkRoad Connections 2018 Conference. The strategy and innovation devoted to onboarding was impressive. SilkRoad elevates onboarding beyond the traditional orientation of employees completing documentation and learning about the company’s mission and policies. Onboarding is personalized, interactive, collaborative and mobile. New hires now set goals, give feedback, receive training and complete the traditional tasks associated with onboarding. From an administrative perspective, SilkRoad provides analytics and dashboards to make onboarding easier to manage.

At the conference, I was pleased to lead the “Jump-Start Employee Engagement with Exceptional Onboarding Practices” session. I called attention to high new-hire voluntary attrition rates and that the impact of the attrition to the organization could be at least two or three times the original cost per hire. We also discussed effective assimilation/engagement practices, onboarding maturity and their impact on attrition, new hire engagement and organizational performance.

But most of all, I enjoyed speaking to attendees and learning about their own challenges. I heard how difficult it is to engage remote workers, concerns about GDPR and struggles with change management.

While all organizations experience challenges with HCM, it was great to share learnings and practices at the SilkRoad Connections 2018 event. SilkRoad is dedicated to providing strategy, innovation and excellence to talent acquisition, talent management and learning.

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group

For more information on our research, please visit www.brandonhall.com.

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Mike Cooke

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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