Technology x People = Intelligent Workforce Management

It is a long-held that introducing automation to a faulty business process will result only in proliferating the faulty process throughout the organization. Many organizations make the mistake of thinking that automation will fix their workforce management processes. Automated workforce management processes can help address business problems only if the processes they support work properly.

The ROI for WFM automation only works if it takes away mundane, repetitive tasks from your employees and enables them to focus on more impactful business processes. Those processes might be providing more employee development opportunities, a lack of which is the second most common reason employees leave companies, according to recent Brandon Hall Group research.

The difference between everyday workforce automation and intelligent workforce automation (IWFM) is that IWFM:

  • Doesn’t just streamline budgets — it maximizes budgetary spend
  • Doesn’t just lower payroll costs — it offers insights into optimizing payroll costs

IWFM future-proofs the workforce by mitigating the potentially harmful effects of a VUCA environment. 

How can you tell if you have “just” a WFM solution or IWFM?  Ask yourself if your WFM solution is providing data-driven insights into people-related decisions. If not, then you’re not using an IWFM-enabled solution.

The true value of IWFM solutions is to give employees more and faster access to the tools they need and to help understand and anticipate employee needs and wants.  

You’ll know it’s IWFM when you see it as a workforce optimization system that allows you to react at the speed of change of the outside world. A true IWFM such as WorkForce Software can be used to create more human connections, combat conscious and unconscious bias, and generate more engagement in the workforce.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.