Your best salespeople know exactly how to handle that tricky objection. Your senior engineers can troubleshoot that complex system issue in minutes. Your veteran customer success managers have perfected the art of saving at-risk accounts. Yet somehow, this expertise doesn’t often make it into your training programs—at least not until months later, after countless meetings, rewrites, and review cycles.
I recently sat down with the executive team at Easygenerator, including CPO Patrik Schmitt and CRO Tom van Berkel, to discuss how they’re attacking this universal challenge. What struck me wasn’t just their growth trajectory—outperforming previous years and launching two AI-powered products—but their fundamental rethinking of who creates learning content and how.
Their core insight? The practical knowledge that drives business results already exists within your organization. It lives with your subject matter experts (SMEs), not in your L&D department. The challenge isn’t creating knowledge—it’s capturing and distributing it before it becomes outdated.
Where Traditional Authoring Tools Fall Short
The authoring tool market has exploded with options claiming to simplify course creation, yet most still require significant technical expertise or instructional design background. Here’s how the current landscape shapes up:
Articulate (Storyline 360 & Rise 360) • Capabilities: The interface feels familiar, especially if you’ve used PowerPoint, with powerful triggers and branching scenarios • Limitations: The sheer number of options and the need to delve into triggers and layers can lead to a steeper learning curve, particularly for non-designers
Adobe Captivate • Capabilities: VR (virtual reality) and 360° media assets support, plus advanced simulation features • Limitations: A complicated piece of software means that the learning curve is steep, making it impractical for SME-driven content creation
Lectora • Capabilities: Strong accessibility compliance, making it a top choice for organizations needing to meet strict compliance standards like Section 508 and WCAG • Limitations: The learning curve of the more advanced features is somewhat steep for people not accustomed to software development
iSpring Suite • Capabilities: PowerPoint-based conversion for rapid development • Limitations: Because it’s tied to PowerPoint, it can feel a bit limiting when you’re trying to create more complex, custom designs
Gomo Learning • Capabilities: Cloud-based collaboration and responsive design • Limitations: Limited customization and interactivity compared to more advanced tools
H5P • Capabilities: Open-source tool known for creating interactive content directly within a browser • Limitations: Requires technical knowledge for advanced features and hosting infrastructure
The pattern is clear: powerful tools exist, but they’re built for L&D professionals, not the people who actually possess the knowledge.
AI That Actually Solves Business Problems
Easygenerator’s approach to AI stands out because it targets specific pain points. Their three key innovations address real organizational challenges:
Doc2Course: From Static to Dynamic
Most organizations have thousands of documents containing critical knowledge—PowerPoints from senior leaders, PDFs of best practices, Word documents outlining procedures. Igor Rudi, speaking at the briefing, highlighted the problem: “There are a lot of static documents and they are basically scattered across the entire organization. So L&D people, they have no overview.”
Doc2Course transforms these dormant assets into interactive learning experiences. It automatically converts existing documents into structured courses. The tool adds quizzes, flip cards, and knowledge checks and preserves the original expertise while making it engaging. This can eliminate lengthy, sometimes months-long processes, of manual course creation
AI Role Play: Scaling Expertise Without Cloning Experts
Patrik demonstrated their newest innovation—AI-powered role play that addresses a fundamental limitation. A subject matter expert might be an expert at negotiation, and you would like that expert to teach all of the employees in the company how to become better. But sitting down with each one of thousands of employees, they are going to do nothing but role play all day.
The solution scales one-to-many training:
- SMEs define scenarios and success criteria once
- AI conducts personalized role plays with each learner
- Voice-based interactions feel natural, not scripted
- Performance feedback highlights specific areas for improvement
- Tracks skill development over time
Video Creation: Professional Results Without the Production Budget
Their video authoring tool (launching soon) tackles another barrier—cost. As Patrik noted, “People spend thousands and thousands of dollars to create videos.” Their AI-powered approach generates scripts from existing content, creates AI avatars in multiple languages, and pulls relevant stock footage automatically. This reduces video production costs by an order of magnitude.
Who Benefits Most from Democratized Learning Creation
Based on the briefing discussion and market dynamics, several organization types stand out as ideal candidates:
Global Enterprises with Distributed Knowledge • Industry verticals: Manufacturing, retail, technology, healthcare • Company size: 1,000+ employees across multiple locations • Specific need: Regional offices often “lack behind” with outdated or missing training • Key benefit: Translate courses in one click with AI, then have local teams review the content. Easygenerator supports 75 languages
Regulated Industries Requiring Rapid Updates • Industry verticals: Financial services, pharmaceuticals, healthcare • Company size: 500+ employees • Specific need: Compliance requirements change frequently, creating documentation backlogs • Key benefit: Convert regulatory documents into training within hours, not months
High-Growth Technology Companies • Industry verticals: SaaS, fintech, e-commerce • Company size: 200-2,000 employees • Specific need: Products and processes evolve faster than L&D can document • Key benefit: Product managers and engineers create training alongside feature development
Professional Services Firms • Industry verticals: Consulting, accounting, legal services • Company size: 100+ professionals • Specific need: Capture and scale senior practitioner expertise • Key benefit: Partners can codify their knowledge without becoming full-time trainers
Organizations with Established LMS Infrastructure • Any industry with existing Cornerstone, SAP SuccessFactors, or similar platforms • Company size: Typically 1,000+ employees • Specific need: Create content faster while maintaining system investment • Key benefit: Native integrations eliminate the “rip and replace” conversation
Market Position: Playing Chess While Others Play Checkers
Tom van Berkel’s comment about becoming “multi-product” reveals sophisticated strategic thinking: “If we become multi-products, it’s much harder to be cut as a vendor, right? When it comes to vendor consolidation.”
This positions Easygenerator uniquely in several ways:
- The Integration Play: While competitors fight for standalone supremacy, Easygenerator embeds itself within existing ecosystems. Their Cornerstone partnership exemplifies this—solving Cornerstone’s complexity problem while gaining enterprise distribution.
- The Consolidation Hedge: By expanding from course creation to video production and role-play simulations, they’re creating switching costs that protect against the consolidation trend.
- The AI Budget Arbitrage: As Tom noted, “AI budgets are unlocking.” Organizations seeking AI wins can start small with Easygenerator rather than committing to enterprise-wide transformations.
- The Speed Advantage: One customer created 250 courses in a single quarter. This velocity becomes a competitive moat and once organizations taste this productivity, returning to traditional authoring feels impossible.
Looking ahead, Easygenerator sits at the intersection of several powerful trends: the democratization of content creation, the practical application of AI, and the urgent need for organizational agility. Their challenge won’t be market demand—it’s executing fast enough to capture the opportunity while maintaining the simplicity that makes them valuable.
The companies that will win in the next decade won’t be those with the best L&D departments. They’ll be those that turn every expert into a teacher and every static document into dynamic learning. Easygenerator is betting that the future of workplace learning isn’t about better authoring tools—it’s about eliminating the need for traditional authoring altogether.
