The Power of Skills to Drive Business Success

By Claude Werder, Senior Vice President and Principal HCM Analyst, Brandon Hall Group

Retaining top talent is the biggest concern of business and HR leaders in 2020, according to Brandon Hall Group research. Why? Because most companies fail to invest in skills and talent and it’s now out of control: 

  • Companies don’t know what skills they need now and tomorrow or how to develop them
  • Employees don’t know the skills they should learn or career paths they can pursue, so they leave
  • And often, the wrong people are hired in the first place because employers didn’t really understand the skills they were recruiting for

As employers adjust to new realities in the wake of the coronavirus pandemic, finding and retaining the right people with the right skills is more important than ever.

Success depends on understanding the skills your workforce has, the skills it needs, then hiring candidates and developing employees to fill the gaps.

That’s not nearly as easy as it sounds or everyone would be doing it. As with many things in HR these days, technology plays a big role. Join Steve Feyer, Director of Product Marketing at Eightfold and me for our June 3 webinar as we discuss the role of AI in understanding and developing skills to meet specific business needs. 

We’ll discuss how, using AI, you can define the capabilities you need for a job.  AI will find the people who best meet these requirements. It makes talent acquisition dramatically more effective and empowers the HR team to transform into a competitive advantage for the company.

We’ll also discuss how to think about skills, which is widely misunderstood. It’s all about understanding the relationship between a skill and a job role, then matching individuals to a role based on their skills and their career aspirations.

Brandon Hall Group research shows that 80% of companies believe identifying future capabilities of the workforce is critical, but only 44% say they are effective at it.

I hope you’ll attend our webinar, at 1 pm ET Wednesday, June 3, to gain new insights on:

  • Understanding your employees’ current capabilities
  • Learning who has the potential to fill critical roles top talent and attracting new talent that truly meets your organization’s needs
  • Retaining top talent and attracting new talent that truly meets your organization’s needs

Claude Werder is Brandon Hall Group’s Senior Vice President and Principal HCM Analyst. He focuses on Leadership Development and Talent Management. Brandon Hall Group is a leading research and analyst firm with Practices in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management/Core HR.

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Click here for more information and to sign up for a free trial membership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.