Webinar! Strategic Workforce Management: If It Was Easy, Everyone Would Do It

Thursday, November 20, 2014 12:00 PM – 1:00 PM EST

The concept of strategic workforce management is everywhere today, but what does it really mean for your organization? Are your systems and processes ready to be strategic? After email, workforce management systems are often the most frequently accessed applications, but not all organizations are using them to their full potential. These systems are uniquely positioned to not only help you deploy your workforce and ensure compliance, but measure performance and improve productivity, agility and efficiency. Join Mollie Lombardi, vice president and principal analyst for Brandon Hall Group’s workforce management practice and Ted Frederick, vice president, workforce management at SumTotal as they discuss:

-The evolution of workforce management– from improving accuracy and compliance to enabling strategic decision-making
-How to build the right culture and processes around your workforce management solution to ensure strategic impact
-How to achieve competitive advantage by leveraging workforce data and interactions the workforce management system to foster learning and communication
-Critical steps you can take today – without changing systems or purchasing technology – to start to get more strategic value out of your workforce management efforts

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.