PageUp presented a compelling vision at HR Tech 2025, positioning recruitment marketing as the next frontier in talent acquisition. Following their acquisition by EQT and subsequent global rebrand, the company has unified four previously separate brands into a cohesive platform serving over 700 customers with more than $100 million in revenue.
CEO Eric Lochner articulated how talent acquisition is following the same evolution as sales and marketing technology. Just as Salesforce revolutionized sales process tracking and HubSpot brought transparency to marketing ROI, PageUp envisions recruiters thinking about candidates the way businesses think about leads. Their research shows 86% of customers now view marketing as a core part of their recruiting role.
The platform’s strength lies in serving highly regulated industries including healthcare, higher education, government, and legal sectors. Notable clients include British Airways, the State of California, and the State of Virginia. These organizations value PageUp’s deep compliance capabilities, configurability, and comprehensive reporting—essential for meeting strict regulatory requirements.
Three compelling case studies demonstrate PageUp’s impact: Ancestry doubled their quality candidate conversion rates and can now run targeted campaigns in minutes instead of weeks; IWG now sources 20% of hires directly from their talent pool through automation; and Storyhouse Early Learning achieved 50% sourcing cost savings while maintaining a 6.7/7 candidate experience rating regardless of hiring outcome.
The company’s recent product launch, Paige (a virtual recruiting assistant), exemplifies their pragmatic approach to innovation. Rather than rushing to market with AI features, they beta tested with 25 customers over three months, incorporating feedback before general release. Paige handles administrative tasks from job posting to candidate identification, freeing recruiters to focus on strategic sourcing.
PageUp’s differentiation stems from three client-validated strengths: exceptional customer commitment (with half their workforce in customer-facing roles), transparent product development driven by client needs, and platform flexibility that allows clients to make changes without support tickets. Their partnership ecosystem includes over 180 integrations spanning the full talent acquisition lifecycle.
The company’s sweet spot is organizations with 5,000 to 25,000 employees, though they successfully serve clients up to 200,000 employees. Their geographic split reflects global reach: approximately 300 employees in Australia, 40% in the UK, and the remainder in the US. This distribution supports their growing US market presence, where they’ve achieved 3-3.5x year-over-year growth.
Related HR Tech 2025 Coverage:
- Fountain: Agentic-first frontline operating system reducing hiring time from two weeks to 22 minutes with mobile-first design
- iCIMS: Acquired Apli to address frontline hiring challenges, with SmartSearch technology and TrustArc AI certification
- NXTThing RPO: PersonaG enabling 30-60 second application-to-offer processes with AI scoring and TalentaG retention insights
- Phenom: Voice screening agent finding unexpected success in healthcare with fraud detection and AI boot camps
- Radancy: MyInterview acquisition bringing 72% reduction in time to hire with comprehensive Teams integration
- Daxtra: Talent Flow platform with explainable AI and marketplace approach for custom recruiting agents
I also stopped by to see recruiting powerhouses Greenhouse Software, SmartRecruiters, HireVue, Paradox, and Avature at the Expo.
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