Brainshark Introduces Brainshark Connector for Microsoft Dynamics CRM

Contributed by: Meghan Locke, Davies Murphy Group

Through Its Integration With Microsoft Dynamics CRM, Brainshark Enables Users to Improve
the Quality, Effectiveness and Productivity of Sales Communications

WALTHAM, Mass., and HOUSTON — Convergence 2012 — March 20, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, introduced
the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s
integration and partnership with Microsoft, Microsoft Dynamics CRM users can
apply Brainshark to improve the quality, effectiveness and results of their
sales communications.

Brainshark’s cloud-based software makes it easy to add voice – along with video clips,
survey and test questions, attachments and more – to PowerPoint decks and other
static documents, to create online video presentations. This video content is
automatically formatted for optimal viewing on desktop and laptop computers,
smartphones and tablets. Now, when logged into Microsoft Dynamics CRM,
Microsoft’s online customer relationship management (CRM) software, sales reps
and marketers can easily:

  • Share Brainshark video presentations
    with leads and contacts in the system, and customize the content for
    various audiences. Recipients can view this content quickly and
    conveniently, on their computers and mobile devices.
  • Send emails with integrated presentation links. Use of Brainshark video presentations within their  email communications ensures that salespeople are delivering consistent messaging.
  • Track viewing activity and content effectiveness. Users can see when their presentations were viewed, facilitating timely follow-up. Brainshark’s detailed analytics – including who viewed the presentation, when, how much was consumed, what type of
    device was used and how any questions were answered – are available as well.
  • Identify new leads and prioritize follow-up based on viewing activity.

The next release of the Connector, scheduled for the spring of 2012, will enable
rapid and secure deployment of Brainshark-based just-in-time sales training
courses and curriculums to internal reps and partners using Microsoft Dynamics
CRM – improving sales effectiveness. Brainshark includes in-depth reporting on
who consumed the training presentations and how much was viewed, along with
scoring and completion status information. In addition, users will be able to
leverage the Connector to send mass email marketing campaigns with Brainshark
presentation links, while still enabling individual viewer tracking.

“We chose to align our offerings with Microsoft Dynamics CRM to help joint users
improve sales and marketing outreach, identify and prioritize more leads, and
boost communications productivity,” said Kate Skelly, Brainshark’s vice president
for corporate and business development. “With our new Connector, we’re happy to
make the benefits of Brainshark just clicks away from Microsoft Dynamics CRM

Brainshark will be showcasing the Connector at Microsoft’s Convergence 2012 event (Booth #2002). Brainshark also plans to attend Microsoft’s Worldwide Partner Conference (WPC) this summer, as well as other regional events, to continue engaging with the Microsoft
Dynamics community.

“We’re pleased to be working with Brainshark and welcome the company to the Microsoft
Dynamics community,” said John O’Donnell, senior ISV architect evangelist.
“Now, by tapping into the power of our flexible and innovative Microsoft
Dynamics CRM solution – combined with the ability to rapidly deploy
Brainshark’s high-impact and trackable video content – users can improve the
reach and results of their communications, and enhance productivity.”

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details,
enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit

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