Brandon Hall Group Offers Real-Time HCM Data as Subscription Service

Human Capital Management executives and technology providers can now access primary, proprietary human capital management data for a monthly fee.

Brandon Hall Group, the leading independent Human Capital Management research and analyst firm, today announced DataNow, the firm’s online research tool featuring proprietary and primary research data, will be available as a standalone subscription service.

“Our membership clients have been using this tool for many years and really love it. Now we are making it available for anyone,” Brandon Hall Group CEO Mike Cooke said. “HCM executives shouldn’t be making decisions based on outdated, irrelevant data. This tool offers unparalleled access the data the industry has been clamoring for.”

The value of being a DataNow subscriber:

  • Use it to make data-based decisions, find leading practices, benchmark, and more
  • Filter data so that it is most applicable to your company and initiatives
  • Instant access to the data you want to see, when you want it
  • Fresh-from-the-field Human Capital Management Research from Learning and Development, Talent Management Leadership Development, Talent Acquisition, Workforce Management/HR

Currently there are more than 165,000 data points in 60+ studies across the HCM space and growing every week. Clients can now make data-based decisions with research fresh-from-the-field.

Several new research studies were recently released, including the first four of this year: HCM Outlook 2017, Rewards and Recognition 2017, HCM Measurement and Analytics 2017, Learning Analytics 2017.

“This content represents all new information for HCM professionals to take into the new year,” Cooke said. “These studies offer leaders the data to get their 2017 human capital strategy off on the right foot.”

Subscribers can view the data as they want it — by company size, revenue, geography, industry segment, and more. Every data set can be easily exported for presentations to share the right data with colleagues, clients and partners.

The service includes a Data Advisor, who will meet monthly with each client to add context and perspective to the data.

Learn more by watching our video.

About Brandon Hall Group:

Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.