Brandon Hall Group Research Published Aug. 17-23

Last week Brandon Hall Group published 13 pieces of research – 2 new proprietary research reports, 3 technology case studies, 3 responses to member research inquiries, 4 webinars, and 1 survey release.

Human Capital Management Research


In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released the week of Aug. 17-23.

New Research Reports

Effective Training Doesn’t Have to be Expensive

This research brief discusses the benefits of more use of coaching and mentoring and on-the-job exercises as a way to improve the scope and quality of learning while also moderating or reducing the cost of content creation. It is based on several 2015 Brandon Hall Group research studies on training, learning strategy and employee engagement.

HCM Process Automation: SMBs vs. Enterprise

When it comes to establishing processes for key HCM functions, SMBs (small and medium businesses) are almost as likely as enterprise organizations to have them — except in learning and talent mobility. This KnowledgeGraphic compares the level of automation in HCM processes between smaller and large organizations.

Technology Reviews from Brandon Hall Group Technology Awards


This awards technology review focuses on ExpertusOne for Salesforce, available from Expertus. The 17-year old solution provider is based in California and has customers in the US, Europe, and Asia. This initiative earned Expertus a Bronze Award for Best Advance in Sales Enablement and Performance Tools in the 2014 Technology Awards program.

Training Orchestra

This awards technology review focuses on the capabilities of Training Orchestra. This $11.1 million provider is based in Paris and serves customers such as Capgemini, General Electric, and Johnson & Johnson. This earned Training Orchestra a Gold Award for Best Advance in Learning Management Technology for External Training in the 2014 Technology Awards.


This awards technology review focuses on the sourcing tool TalentBin available from Monster. Based in the US, the company is a $194 million staffing and sourcing provider for companies worldwide . This earned Monster a Gold Award for Best Advance in Sourcing Technology in the 2014 Technology Awards.


Blended Learning Strategies and the 70:20:10 Framework

Organizations today are assessing their abilities to drive greater individual and organizational performance with their learning strategy, which is why more organizations are looking to incorporate the 70:20:10 framework into their blended learning strategies. Webinar participants were provided with an in-depth look into the steps organizations have taken to implement 70:20:10 and the benefits they have experienced.

The Learning Evolution: The Power of Training and Video Learning

Brandon Hall Group research shows that instructor-led training is still the most commonly used type of training, but is it the best we can do? With video and other delivery options becoming more feasible and accessible, how do you know your organization is making the right choices in its learning strategy?

Engagement: Getting It Right from the Start

Everyone strives for employee engagement, but when does the real work begin? When the new employee starts on his or her first day? After onboarding? Actually, we believe that the building blocks for an engaged employee begin to form at the very first interaction with your company. This includes every step of the process and every piece of technology he or she interacts with.

A Pragmatic Approach to HCM Technology Selection and Talent Management

In Brandon Hall Group’s annual talent management study, 94% of organizations indicated their talent management was ineffective. They told us their top concerns were engaging employees, developing leaders, and retaining top talent. To maximize the impact of their talent management strategy, organizations optimize their human capital processes and technological environments. This webinar provides an overview of Brandon Hall Group workshops that enable organizations to assess and improve these functional areas.

Survey Launch

Employee Value Proposition

Brandon Hall Group invites you to participate in our annual online Employee Value Proposition (EVP) Survey. Your survey responses are critical in helping gain insight into the elements that go into an employment value proposition, and the impact those elements have on critical business outcomes. Take the survey here.

Questions from Members

One great benefit of Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The questions answered this week included:

  • Is there a list of learning software solutions targeted towards small business?
  • Content Management Systems: What’s the difference between an LCMS and a CMS?
  • We are building a Global Education Design to accelerate transformation of ILT to other options. Is there a ratio of instructional designers and developers needed to reach expected output (such as 1 designer and 2 developers for every 10 hours of instruction)?

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.