Union of Daxtra, PivotCX
Creates Unique Recruiting Tech Offering

A long-scheduled sit-down between PivotCX, a powerful recruiting communications hub, and Brandon Hall Group™, was overshadowed by the news on April 25 that PivotCX had been acquired by Daxtra, a leading provider of AI-enriched talent acquisition software.

PivotCX is a great product. Its all-in-one talent acquisition communications hub enables recruiters to engage in personalized conversations with all candidates and managers at the scale and speed required to meet their hiring needs.

But it becomes even better when combined with Daxtra’s suite of talent acquisition solutions The union enables recruiters to find the right candidates quickly, reach them in seconds – literally! — and improve the engagement process for candidates and hiring managers.

Everyone is trying to improve all aspects of the candidate experience. But to me, the heart of the problem has always been communication lapses and breakdowns between the first contact with a candidate, screening calls, interviews and the final hiring decision. I hear horror stories every week from candidates who get “ghosted” by recruiters who initially embrace them and then disappear into cyberspace. PivotCX, now tethered to an intelligent suite of products, dramatically improves recruiter communication.

PivotCX and Daxtra, which has largely served the staffing industry, together have the potential to be industry leaders in the recruiting technology space for several reasons:

  • Addressing core recruiting challenges: PivotCX recognizes that poor candidate experience is a symptom of inefficient recruiting processes. By focusing on the root cause issues and leveraging modern communication tools, PivotCX helps make recruiting more efficient and effective.
  • Rapid candidate response times: PivotCX enables extremely fast recruiter response times to candidates, often within minutes. By engaging candidates in near real-time throughout the recruiting process, PivotCX dramatically improves recruiting velocity.
  • Comprehensive communication hub: PivotCX serves as a centralized communication and engagement layer, connecting various recruiting systems and providing text, voice, and video capabilities in one platform. This reduces toggle fatigue for recruiters and creates a more seamless experience.
  • Powerful search capabilities: Daxtra brings AI-powered resume parsing and candidate search functionality, allowing recruiters to quickly identify top passive candidates across multiple talent pools. Combined with PivotCX’s rapid engagement tools, this creates a uniquely effective sourcing and outreach solution.
  • Proven results and ROI: PivotCX has delivered impressive efficiency gains, candidate experience improvements, and ROI for a range of enterprise customers. One customer saw a 500% ROI payback in under two months.
  • Breadth of applications: While focused on recruiting, PivotCX’s engagement capabilities can extend to other use cases like sales and marketing. This flexibility demonstrates the platform’s broad potential.

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Claude Werder



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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.

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