Brandon Hall Group Research Published Aug. 3-9

Human Capital Management Research

Last week Brandon Hall Group published 16 pieces of research – 3 new proprietary research reports, 3 technology case studies, 8 responses to member research inquiries, and 2 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released the week of Aug. 3-9

New Research Reports

Impact of Next Practices in Talent Acquisition

Finding, engaging, hiring and retaining talent are major challenges for 88% of organizations surveyed in Brandon Hall Group’s Talent Shortage & Hiring Practices Study. Those organizations that identified themselves as struggling also reported little or no use of next practices — notably employer brand management and recruitment marketing. This KnowledgeGraphic shows the impact of not taking advantage of those next practices.

Today’s Training Function

This KnowledgeGraphic, featuring results of the 2015 Brandon Hall Group Training Study, shares new data on the structure, funding, and staffing of training functions in organizations. Highlight: funding for job-specific training is more than twice as much as any other type of training.

Leading Learning Practices in Banking and Finance

This collection of case studies, known as Brandon Hall Group’s Excellence in Practice series, includes detailed examples of leading learning practices in banking and finance corporations in the U.S. and abroad. The report includes an overview of each organization’s achievements and methodologies, followed by an appendix that includes the full text of each case study.

Technology Reviews from Brandon Hall Group Excellence Awards in Technology

EY & Xerox Learning Services

This awards technology review focuses on the program developed by Ernst & Young in conjunction with Xerox Learning Services. It earned a Silver Award for Best Advance in Mobile Learning Technology in the 2014 Technology Awards.

TTN Learning

This awards technology review focuses on the learning platform from TTN Learning. The Minneapolis-based provider has offices around the world and serves customers in a variety of industries. This earned TTN a Bronze Award for Best Advance in Learning Management Technology in the 2014 Technology Awards program.


This awards technology review focuses on the mobile learning solutions from NetDimensions. The company is a $16 million learning technology and services provider headquartered in Hong Kong. This earned NetDimensions a Silver Award for Best Advance in Mobile Learning Technology in the 2014 Technology Awards.

Questions from Members

One great benefit of Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The questions answered this week included:

  • What are the best practices for implementing a custom competency model in a hi-tech company?
  • How effective and popular are mobile devices and apps as learning delivery mechanisms?
  • What does 21st century learning look like?
  • Which model of learning best reflects the realities of the workplace?
  • What are the industry best practices for learning delivery?
  • What learning delivery mechanism is most effective when, for whom?
  • Do different generations and people have a different preference for how they would like to learn?
  • I see that you have a new training study brief that you just released. In the full study do you break down training spend by industry? I’m interested in leadership development/talent Development spend in the oil and gas industry.

Research-based blogs

5 Reasons You’re Not Meeting the Needs of the Modern Learner

Today’s learners are the most sophisticated an organization has ever faced when it comes to developing and delivering content. They have a complex set of needs that can be difficult to meet. In his blog post, Chief Strategy Officer and Principal Analyst Michael Rochelle discusses some of the key concepts from a recent webinar on how to accomplish this task, including how to make learning more relevant and personalized.

How Fortune 100 Companies Focus on Learning

The Brandon Hall Group Excellence Awards draws a crowd of competitive, forward-thinking organizations every year, and some of those organizations are the largest in the world. In his post, Learning Analyst Ben Eubanks offers an analysis of the types of learning programs developed by the 100 largest companies in the U.S., many of which have won Excellence Awards for training modalities, custom content, and other topics.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.