Brandon Hall Group Research Published Dec. 21-Jan. 3

In the past two weeks over the holidays, Brandon Hall Group published 18 pieces of research – 2 new proprietary research reports, 9 award-winning case studies, 3 solution provider profiles, and 4 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released Dec. 21-Jan. 3:

New Research Report

Learning & Development Answerbook

This report, based on results from all of Brandon Hall Group’s 2015 research on Learning & Development, answers commonly asked questions about learning strategy, staffing, budgets, delivery, technology, and measurement in an easy-to-digest format featuring a heavy use of graphics and tables. Results are often broken down by organization size, organizational performance level, geographic region and select industries.

Top 4 Topics Delivered Via Mobile Devices

This KnowledgePoints report provides a summary of the learning topics most often delivered through mobile devices, according to the 2015 Brandon Hall Group Mobile Learning Study.


Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication this week:

Attrition-Resistant Knowledge Management at Genpact

This awards case study looks at Genpact’s effort to establish a complete system – consisting of people, process, technology, and governance – to ensure that knowledge management is applied systematically and effectively to improve business results. The effort earned Genpact a Gold Award for Best Use of Performance Support in the 2015 Brandon Hall Group Excellence Awards.

VA Promotes Anger and Irritability Management Skills (AIMS)

This awards case studies examines the Veterans Administration’s efforts to offer anger management services to veterans through a video-heavy, web-based course. The program, AIMS, assists veterans in defining anger trigger points, determining goals, and formulating personal plans that can be implemented to confidently identify and manage demanding anger situations.

3M Global Sales Skills Development

As with any global organization, the development of sales staff requires a multitude of competencies. 3M recognized that its sales learning development programs should include a solid understanding of their selling, buying, analysis and planning, sales management processes, industry knowledge and, of course, product and technical knowledge. The training, focusing on sales professionals and sales managers, used a blended approach to support both groups throughout the first year on the job. This earned 3M a Bronze Award for Best Program for Sales Training and Performance in the 2015 Excellence Awards.

Young Leadership Development at Viacom18

This awards case study features the development program for young leaders at Viacom18, a leading multi-media producer in India. The Young Leadership Development Program (YLDP) focuses on preparing high-potential middle managers for senior leadership roles. This program earned Viacom18 a Bronze Award for Best Advance in Leadership Development in the 2015 Brandon Hall Group Excellence Awards.

Microsoft and The Nemesis Project

This awards case study focuses on Microsoft’s Nemesis Project, which was designed to provide supplemental training that is current, relevant, and compelling. Through the use of a highly-stylized comic book story and art, Microsoft created a fresh, interactive learning experience to drive student interest and interaction. The initiative won a Bronze Award for Best Unique or Innovative Learning and Development Program in the 2015 Brandon Hall Group Excellence Awards.

Sales Training at Oppenheimer Funds

As a billion-dollar investment management firm, Oppenheimer Funds (OFI) knows the importance of having a trusted relationship with clients. At the same time, with competition increasing in this industry, there is a tendency to treat every provider the same. In order to combat this sentiment, OFI launched a sales training initiative to help its staff make building a trusted relationship a priority. This earned Oppenheimer Funds a Bronze Award for Best Program for Sales Training and Performance in the 2015 Excellence Awards.

Cognizant’s Social Media Etiquette Solution

This awards case study examines how Cognizant designed a stylized, attractive compliance course to help all employees – but especially Millennials – understand the repercussions of online posts revealing confidential information or inappropriate discussions regarding organizational matters. The initiative earned a Bronze Award for Best Advance in Custom Content in the 2015 Brandon Hall Group Excellence Awards.

Baker Hughes Successfully Pilots Performance

This awards case study focuses on Baker Hughes’ employees requiring information at their moment of need, no matter where in the world that might occur. The company set out to design a complete learning ecosystem for ongoing performance support to supplement formal training. This earned Baker Hughes a Bronze Award for Best Use of Performance Support in the 2015 Excellence Awards.

Ameritox Corp: The STARK Shark Challenge

This awards case study features the gamified compliance course that Ameritox and GP Strategies designed to ensure that the organization upholds all ethical and regulatory laws, policies, and standards in the industry, such as Stark and anti-kickback laws. Ameritox, a leader in medication monitoring solutions, set the course up as a reality TV show where the test is to “survive” while navigating through shark‐infested waters from STARK Shark Island to Ameritox‐land. The effort earned a Bronze Award for Best Advance in Compliance Training in the 2015 Brandon Hall Group Excellence Awards.


Solution Provider Profiles


This solution provider features Vestrics, a leader in predictive analytics and workforce optimization solutions. Vision delivers an automated, scalable analytics process that allows organizations to drive business results. The profile features insights by Laci Loew, Brandon Hall Group VP and Principal Analyst for Talent Management.

Dovetail Software

This solution provider profile features Dovetail Software, which delivers web-based solutions and help desk programs that enable organizations to reduce administrative and support costs, diagnose and resolve complex business problems, increase efficiency, and improve employee and customer support. The profile includes insights from Principal Workforce Management Analyst Cliff Stevenson.

Solution Provider Profile: Appcast

This solution provider profile features Appcast, a “pay-per-applicant” job ad exchange platform that enables employers to advertise their open jobs and reach 6,000+ job and consumer sites and get charged only when a job seeker completes an application. The profile includes insights from Talent Acquisition Principal Analyst Daria Friedman.


Research-based Blogs

2016: The Year of the People

If you subscribe to Chinese astrology, you know that 2016 is the Year of the Monkey. While monkeys are generally described as ultra-smart and very clever, relying on the Chinese Zodiac won’t be what the cleverest CEOs are focused on in the coming months. Our research shows that more than ever before, successful organizations will be focused on people strategies. Laci Loew takes a look at the year that lies ahead.

The State of Mobile Learning Maturity

According to the 2016 Brandon Hall Group HCM Outlook survey, mobile learning is one of the top three learning priorities for companies in the coming year, ranking only behind the need for business alignment and stronger analytics. Brandon Hall Group’s 2015 Mobile Learning Study examined the level of experience companies have with regard to mobile learning. In this blog post, Ben Eubanks explores the continuum and how organizations can improve their mobile learning efforts.

HCMx Radio: Have You Gone Social With Your Learning?

On Brandon Hall Group’s  HCMx Radio show, Jodi Harrison, the VP of Business Development from TOPYX®, offers her point of view on why social media tools for learning are gaining popularity, tips to consider for getting started, examples of different types of tools and their use, and how to track usability effectively.

HCMx Radio: How to Find the Right Balance Between Work and Life

As we wrap up 2015, managing everything that needs to get done both at work and at home can be overwhelming. A topic that is always relevant is finding balance and harmony in all that you do. Michelle Vielledent from Edwards Lifesciences joins our show  to discuss the types of practical approaches she finds helpful in adding more value in her life so that she can manage  time and stress more effectively to drive positive and meaningful outcomes.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.