Brandon Hall Group Research Published Feb. 22-28

In past week, Brandon Hall Group published 26 pieces of research – 3 new proprietary research reports, 16 award-winning case studies, 1 award-winning technology review, 2 solution provider profiles, and 4 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released Feb. 22-28:

New Research Reports

KnowledgeBlast: 4 Ways to Improve Your Analytics

This KnowledgeBlast, based on results from the 2016 Human Capital Management Measurement and Analytics Study, identifies 4 strategies for evaluating and improving your organization’s performance in workforce measurement and people analytics.

Tool to Use: Certification Program Checklist

This tool is designed to help organizations considering the development of a certification program, whether for internal or extended enterprise usage. It includes an example of how to use the checklist to design a program, based on a case study from MediaMath, a leading software provider for marketers and a Silver Award winner in the 2015 Brandon Hall Group Excellence Awards.

Improving Your Organization’s Recruitment Performance

This report shows the difference in time-to-fill between smaller and larger organizations, and offers 6 ideas to improve your recruitment performance, based on our latest Talent Acquisition research.


Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication:

Building Mental Health Strategies in Australia’s Schools

beyondblue is Australia’s leading mental health advocacy organization, responsible for creating high-profile public awareness campaigns and eLearning for a variety of sectors. This case study focuses on MindMatters, a professional development program created by beyondblue to teach secondary school staff throughout Australia how to create and implement an effective mental health strategy. The multi-modal program earned a Gold Award for Best Unique or Innovative Learning & Development Program in the 2105 Brandon Hall Group Excellence Awards.

Succession and Career Management at TCS

Tata Consultancy Services, a leading IT services, consulting and business solutions organization, has a dynamic workforce with over 60% of employees ages 21-30, 40% of its leadership ages 36-54, and a female workforce of 32%. This unusual distribution drove TCS to develop an organization-wide Succession and Career Management drive to deliver exceptional customer satisfaction in the new- age workforce environment. The effort earned a Gold Award for Best Advance in Succession and Career Management in the 2015 Brandon Hall Group Excellence Awards.

Customer Service Game is Serious Business at Freeman

As a leader in face-to-face marketing, it’s important that all Freeman employees are certified in customer service through the Great People = Great Decisions customer service learning initiative. Integral to this initiative was a desire for all Freeman employees to practice providing exceptional customer service by applying the Freeman Service Standards. To do this, Freeman collaborated with MLink Technologies to create a customer service certification game. The game earned a Silver Award for Best use of Games or Simulations for Learning in the 2015 Brandon Hall Group Excellence Awards.

Big-Time Savings from Learning Technology at Tata Steel

Up until the implementation of its new learning technology (LearnTrak LMS), Tata Steel was solely dependent on internal and external trainers to train its large workforce of 36,000+ employees. However, given the size of the organization it was necessary to shift to a modern and sophisticated mode of training delivery. The initiative saved $5.6 million in the first year, and the four-year aggregated savings are projected to exceed $22 million for the global steel company. Tata earned a Silver Award for Best Advance in Learning Technology Implementation in the 2015 Excellence Awards.

Managing and Leading at CA Technologies

At CA Technologies there is a clear need to establish a consistent foundation for all managers to lead their teams effectively. The Managing & Leading program provides foundational skills required for newly hired, newly promoted, and existing managers at CA Technologies and is also recommended for project managers. This program earned a Silver Award for Best Use of Blended Learning in the 2015 Brandon Hall Group Excellence Awards.

Merck’s Business Acumen Simulation

Business acumen, or the ability for an employee to see the “big picture,” is a critical part of developing employees into business leaders. With that in mind, Merck created a simulation to teach drug development leaders business acumen concepts from marketing to cash flow and more. The game earned a Silver Award for Best Use of Games and Simulations for Learning in the 2015 Excellence Awards.

Tofas Akademi’s POTA Potential Academy

This awards case study features the POTA Potential Academy at Tofas Akademi, the leading Turkish automotive company. The program prepares potential leaders and the company for the future while also improving the competencies of potential colleagues. The program earned a Silver Award for Best Use of Blended Learning in the 2015 Brandon Hall Group Excellence Awards.

Safety Training at United Rentals

As the largest equipment rental company in the world, United Rentals’ goal is to help make the industry safer. However, there was the challenge of meeting the internal and customer demand for safety training due the limited number of trainers available. So United created a blended learning format that provided each trainee with a standardized, yet flexible, online approach to safety training that included game-like modules. It won a Bronze Award for Best Use of Blended Learning in the 2015 Brandon Hall Group Excellence Awards.

Blended Learning at RiverSource Insurance

This awards case study features RiverSource Insurance and its program to provide wholesalers preparing to sell two new products the training they needed, while keeping the wholesalers focused on sales at the same time. The program earned a Bronze Award for Best Use of Blended Learning in the 2015 Brandon Hall Group Excellence Awards.

Certifications Impact the Bottom Line at Victaulic

Piping manufacturer Victaulic created a certification program that ensures proper use of the piping as well as a committed and well-trained buyer base. The program earned a Bronze Award for Best Certification Program in the 2015 Brandon Hall Group Excellence Awards.

Sonic Automotive’s Fixed Operations Leadership Academy

Leaders of Fixed Operations Departments within Sonic Automotive are responsible for managing service advisors, technicians, parts associates, and clerical staff. They are also accountable for the majority of the dealership’s gross profit. Consequently, the job can be overwhelming, and retention of these roles is challenging. Sonic had no training for high-potential or new leaders, so created a Leadership Academy, which earned the company a Bronze Award for Best Use of Competencies and Skills Development in the 2015 Brandon Hall Group Excellence Awards.

Growing Careers at Eisai Pharmaceuticals

Eisai Inc., a U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co., a research-based healthcare company, launched engagement and career management programs after learning that some Eisai employees were uncertain that their career goals could be met at Eisai. This followed several patent expirations and subsequent layoffs. Leadership responded with the “People Excellence” and “It’s Your Career, Own It” campaigns. The initiatives earned a Bronze Award for Best Advance in Succession and Career Management in the 2015 Brandon Hall Excellence Awards.

“High 5” Recognition at Canadian Tire

Canadian Tire, a retail, petroleum and banking company based in Toronto, had no formal or informal recognition programs for its more than 27,000 eligible employees. “High 5,” a web-based multi-tiered recognition program, was needed to ensure a more consistent approach to recognition across the organization. The High 5 program earned a Bronze Award for Best Advance in an Employee Recognition Program in the 2015 Brandon Hall Excellence Awards.

Ally Game Drives Revenue and Results

Ally was revising some of its courses, and it decided to create a game in order to help learners engage with the content — the history of Finance and Insurance (F&I) in the automotive industry. The simulation places learners as the driver of a futuristic vehicle where they earn fuel to travel to various decades. This course is considered pre-work for a revenue-generating course offered by Ally, contributing to learner engagement and the bottom line. This earned the financial services firm a Bronze Award for Best Use of Games or Simulations for Learning in the 2015 Excellence Awards.

Citibank Creates a Cohesive Onboarding Experience

Before 2014, when Citibank launched “Explore the World of Citi,” no centralized onboarding training existed to welcome new hires and familiarize them with the company. In fact, more than 20 disparate onboarding programs existed throughout the global Citi organization. In some regions, there was no onboarding program at all. This awards case study examines this innovative program, created in partnership with GP Strategies, which is designed to take learners through an engaging, global review of the company. The effort earned a Bronze Award for Best New Hire Onboarding Program in the 2015 Brandon Hall Group Excellence Awards.

Streamlining the Recruiting Process at Sprout Social

Culture is extremely important to the entire team at Sprout Social, a Chicago-based social media management platform. Before using centralized recruiting software, Sprout’s hiring process was limited and didn’t encourage the ongoing two-way conversations that are part of the Sprout culture. This case study examines the company’s implementation of The Resumator, a software application designed to improve the recruiting process and workflow. This initiative earned a Bronze Award for Best Advance in Talent Management Technology Implementation in the 2015 Brandon Hall Group Excellence Awards.


Award-Winning Technology Reviews

Award-winning reviews of technology advances from the 2015 Brandon Hall Group Technology Awards are beginning to be released this week:

MobilePaks Delivers Real-Time Sales Enablement Solutions

MobilePaks is a SaaS application that helps salespeople position and sell by providing training and support they can quickly digest, retain, and use — all delivered at the right time and in context. The technology provides a central point of alignment between sales, marketing and training to maximize sales effectiveness. MobilePaks earned a Silver Award for Best Advance in Sales Enablement and Performance Tools in the 2015 Excellence in Technology Awards.


Solution Provider Profiles


This solution provider profile features Kineo, a workplace learning company that helps businesses improve their performance through learning and technology. Kineo’s new offering, ManagementPlus, is profiled in this report. This tool provides a method for front-line managers to build key management skills. The profile includes insights from Laci Loew, VP and Principal Analyst for Talent Management and Leadership Development.


This solution provider profile features Replicon, a provider of cloud-based applications, dedicated to delivering visibility into time, expense, client, resource and project management information, along with embedded reporting and analytics to enhance compliance and improve business performance. The profile includes insights from Cliff Stevenson, Principal Analyst, Workforce Management, for Brandon Hall Group.


Research-based Blogs

Make Me Happy, Please

Organizations worry about productivity and engagement. Employees care about fun and happiness. Make them happy and they will get engaged, says Laci Loew in her latest blog. Deprioritize or ignore their satisfaction, Loew writes, and they will find an employer who will make it the number one focus.

New Gender Pay Regulations Should Be a Catalyst for Change

Proposed changes to the EEO-1 (the Employer Information Report) in the U.S. and the Gender Pay Gap Information Regulations in Great Britain will require a lot of businesses to change how they collect data and the type they collect. In his blog post, Principal Workforce Management Analyst Cliff Stevenson says these changes will have a positive impact because they will require many companies to increase the data they collect or, in some cases, begin collecting data for the first time.

Learning Measurement Comes First

If your company is like most companies, you are interested in learning measurement and ROI. But you might have some challenges if your learning programs are already in place. At this point you have to try to figure out how you’re impacting organizational results with something that might not have been designed to do that in the first place. In his blog, Ben Eubanks recommends strategies to address this situation.

HCMx Radio: The Future of HR and How to Control Your Destiny

Will technology change the future of HR?  In more ways than we can imagine. Marcus Mossberger, HCM Strategy Director from Infor, led a groundbreaking session last month at our HCM Excellence Conference 16 and joins Brandon Hall Group COO Rachel Cooke on the latest episode of HCMx Radio.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.