Brandon Hall Group Research Published Sept. 14-20

Last week Brandon Hall Group published 15 pieces of research – 1 new proprietary research report, 2 solution provider profiles, 7 award-winning case studies from the just-announced Brandon Hall Group Excellence Awards, 1 response to a member research inquiry, 1 webinar, and 3 research-based blogs.

Human Capital Management Research

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


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Here is an overview of research released the week of Sept. 14-20.

New Research Reports

Competency Development for Technology Firms

This installment of Brandon Hall Group’s Excellence in Practice Series focuses on how leading technology firms — Dell, Intel, Hewlett Packard and QTS — develop key competencies that drive performance. All the featured companies are Excellence Award winners whose competency development efforts created measurable business benefits.

Excellence Award-Winning Case Studies

Winners of the 2015 Brandon Hall Group Excellence were announced Sept. 10 and we unveiled some of the newly named winning case studies:

Microsoft’s Closed Corporate MOOC

This case study highlights the MOOC developed by Microsoft to support its sales organization. It worked with Intrepid Learning, a learning technology solution provider, to develop the community. Microsoft is a 30-year old, $86 billion technology company headquartered in Redmond, Washington. This earned the organization a Gold Award for Best Results of a Learning Program in the 2015 Excellence Awards.

American Express Realizes the ROI of Training

This case study highlights the learning ROI measurement practices at American Express Travel. The $5 billion organization provides luxury travel services and employs a staff of 9,000 worldwide. This earned the company a Bronze Award for Best in Learning Measurement in the 2015 Excellence Awards program.

Canadian Tire’s Onboarding Makeover

This award-winning case study offers insights into Canadian Tire’s onboarding transition from lecture-based to a web-based solution. The Toronto-based, $12.5 billion organization has more than 85,000 employees and operations span both retail and financial services. This earned Canadian Tire a Bronze Award for Best New Hire Onboarding Program in the 2015 Excellence Awards.

Tenet Health’s Onboarding Technology Implementation

This case study delves into the implementation of SilkRoad’s onboarding solution at Tenet Health. The Texas-based healthcare organization employs more than 110,000 staff and has annual revenues of $16 billion. This earned Tenet Health a Bronze Award for Best New Hire Onboarding Program in the 2015 Excellence Awards.

Onboarding Excellence at TELUS

This case study details the approach TELUS used in developing its onboarding program. The Canadian telecommunications company has revenues of $12 billion, employs more than 40,000 workers, and operates in the Americas, Philippines, and India. This earned TELUS a Gold Award for Best New Hire Onboarding Program in the 2015 Excellence Awards.

LinkedIn Engages New Hires with Onboarding

This case study highlights the onboarding program used by LinkedIn. The company’s blended approach drives engagement and productivity from day one. Based in California, the $2.2 billion technology company employs approximately 8,000 staff worldwide. This earned LinkedIn a Silver Award for Best New Hire Onboarding Program in the 2015 Excellence Awards.

Mercer’s Story-Based Onboarding Approach

This case study offers insights into the simulation-enhanced onboarding program developed by Mercer. The consulting company has revenues of $4.2 billion and more than 20,000 employees operating in 130 countries. This earned Mercer a Bronze Award for Best New Hire Onboarding Program in the 2015 Excellence Awards.


Raising the Learning Bar: Skills as the New Currency of Business Impact

Skills are the new currency with the potential to make a tremendous impact on your business. Managing your talent is more than basic onboarding and compliance training, it’s about providing the knowledge necessary to develop future leaders. David Wentworth, Principal Learning Analyst with Brandon Hall Group, examined the challenges organizations face in developing their workforce to close the skills gap. He also examined learning strategies and the technologies that power them.

Solution Provider Profiles


This solution provider profile features PeopleMatter, a workforce management platform designed to fit the specific needs of service-industry brands. The mobile, workforce solutions and business analytics tools connect processes, employees and customers. The profile includes insights from Brandon Hall Group’s Ben Eubanks.


This solution provider profile features Instructure and its cloud-based learning management platform, Bridge, which is designed specifically for the corporate environment and enables corporations to train their extended enterprise. The profile includes insights from Brandon Hall Group Principal Learning Analyst David Wentworth.

Questions from Members

One great benefit to Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The question answered this week was:

  • Our company is currently engaged in our annual performance management cycle. Should ratings and merit be tied to an annual review?

Research-based Blogs

Bringing the Classroom into the 21st Century

Brandon Hall Group’s 2015 State of Training Study found that about 40% of companies deliver at least half of their learning via instructor-led classrooms. No more than 15% of companies use any other modality this much. But the classroom itself is changing. In his post, David Wentworth examines what we can expect for the future of classroom learning.

Understanding the H in HCM

Transparency is a generally accepted leading practice when it comes to most HR practices, and certainly with direct-touch programs like performance management and employee engagement. So why are organizations not seeing the value in it? In his first blog post, new Principal Workforce Management Analyst Cliff Stevenson discusses the impact of transparency and technology on the workforce.

UAL and the Importance of Leadership Integrity

In Brandon Hall Group’s 2015 State of Leadership Development Study, half of all organizations identified “integrity” as the single most important leadership capability, with the next critical capability 11 percentage points behind. In her blog post, Laci Loew shares the news story about the United Airlines corruption investigation and how this impacts leadership at all organizations.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.