Brandon Hall Group Studying How Next-Gen Technology Can Create Personalized Learning

Organizations that build a next-generation learning technology ecosystem can future-proof their learning with personalization and improve employee engagement while gathering more data to better demonstrate L&D’s impact on the business.

Boca Raton, FL — March 29, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to understand how organizations seek to leverage learning technology to deliver the skills that the business and its employees need now and in the future.

“The learning technology space had already grown substantially complex and vast before the pandemic. Once in-person learning was put on hold, organizations reassessed their approach to learning technology, creating or recreating brand-new technology ecosystems to meet the needs of a dynamically shifting workforce,” Brandon Hall Group Learning and Development Principal Analyst David Wentworth said. “A wave of attrition, disengagement and widening skills gaps has put an enormous amount of pressure on organizations to select the right technologies to execute on a modern, agile learning strategy.

Brandon Hall Group’s new research initiative, Building the Next-Generation Learning Technology Ecosystem, will identify the technologies organizations currently use and the technologies they seek to use in their learning ecosystem. Brandon Hall Group plans to correlate data about technology practices, the needs of the business and the needs of the learners with increases in key performance indicators to identify best and next practices in learning technology.

“In an environment where a simple set of well-defined assets like an LMS and authoring tool won’t be enough, companies must get a better understanding of what is available and what makes the most sense for their learners and the business,” Brandon Hall Group CEO Mike Cooke said. “The complexity of the technology landscape means that organizations need to be sure they are deploying the right solutions to execute on their learning strategy.”

“If organizations want to demonstrate the impact learning is having on the business, they will need to strongly align their learning approaches — and the programs they produce — with business outcomes,” Wentworth added. “Otherwise, learning will continue to operate in a vacuum.”

Data from this research will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve their approach to learning technology.

To participate in this study, go to www.research.net/r/LYCBMCP. Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Research Summary, HCM Technology: How to Transform HR into a Digital Powerhouse.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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