Brandon Hall Group Studying How to Reimagine Talent Management for Hybrid Work

Organizations that reimagine talent management so it is better aligned with the needs of business — and the talent that drives it — will become more successful in hiring and retaining top talent and creating a strong employee value proposition and employer brand. 

Boca Raton, FL — March 7, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study of how people, processes and technology can be leveraged to reimagine talent management to build a future-ready workforce.

“The world of talent management is rapidly changing and organizations must take steps to keep up with the changes,” said Brandon Hall Group Senior VP and Principal HCM Analyst Claude Werder. “From strategy to execution, talent management must balance employees’ new needs and aspirations with the evolving requirements of the business.”

Brandon Hall Group’s new research initiative, Reimagining Talent Management for the Future of Work, seeks to understand the extent to which employers are refreshing or disrupting current approaches to talent management to be better positioned for future success as the dynamics of work continue to swiftly evolve.

“We want to understand whether employers are changing talent management from process-centric to people-centric and if organizations are beginning to think in terms of developing capabilities versus preparing talent for specific roles,” Brandon Hall Group CEO Mike Cooke said. “In addition, we want to know how talent reviews are changing and if organizations are incentivizing leaders to be more accountable for developing talent.”

Brandon Hall Group’s Reimagining Talent Management for the Future of Work study will also ask responding organizations to identify their current approach to talent management and the changes they will make to adapt to changing business dynamics and talent needs.

“The pandemic and subsequent new work environment require talent management to change so they can engage and retain top talent more effectively,” Werder said.

The data from this research will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve how they develop their employees and prepare for future success.

To participate in this study, go to Participants will receive summary results of the survey five to seven weeks after the survey launch and receive immediate download access to Brandon Hall Group’s Strategy Brief, How to Design (or Redesign) Your Talent Management Strategy.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.