Brandon Hall Group Studying Metaverse’s Impact on Human Capital Management

The metaverse — a 3D digital world based on virtual reality game experiences — could have a dramatic impact on work in general and Human Capital Management in particular. What do you know about it? Are you ready to explore the possibilities?

Boca Raton, FL — April 7, 2022

Brandon Hall Group, the leading independent Human Capital Management research and analyst firm, is launching a survey to understand how organizations are looking to use the Metaverse to improve their HCM processes.

“While development of metaverse technology, especially for workplace use, is still in relative infancy, its potential is enormous,” Brandon Hall Group Senior VP and Principal HCM Analyst Claude Werder said. “Through the metaverse, simulations can be more specific and realistic, incorporating more personas, body language and other variables that can make simulations more nuanced and realistic than ever.”

Brandon Hall Group’s new research initiative, How Will the Metaverse Impact Human Capital Management?, seeks to understand how employers and HR leaders are thinking about — and planning for — the metaverse.

“Employers increasingly realize that the best way to understand their leaders’ potential is by putting them in real situations they must navigate in future roles. Leading organizations already leverage sophisticated digital simulations,” Brandon Hall Group CEO Mike Cooke said. “The metaverse is a logical evolutionary step.”

“Investment in collaboration technology, which increased during the pandemic, is accelerating,” Werder said. “Eventually this will evolve into the use of metaverse technology to produce imaginative and creative new ways for people to collaborate and work in teams.”

Data from this research will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve their approach to using the Metaverse.

To participate in this study, go to Participants will receive summary results of the survey six to eight weeks after the survey launch and receive immediate download access to Brandon Hall Group’s Executive Interview, Follow-up on Immersive Learning

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit

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