Brandon Hall Group to Launch Learning Measurement Study — Think Like a CEO: How Learning Drives Business Impact

Year after year, learning organizations report that connecting their learning programs to actual business impact remains one of their most daunting challenges. Why is this L&D challenge so intractable? Why do some succeed at this while others fail or not even try? 

Boca Raton, FL — April 24, 2023 

Brandon Hall Group™, the leading independent HCM research and analyst firm, is launching our Think Like a CEO: How Learning Drives Business Impact survey on April 25th to assess what separates those learning organizations that can successfully provide direct measurements into how learning programs impact individual and organizational performance from those which don’t.  

“Our studies continue to show learning measurement as a perennial challenge for learning and development teams. In this new survey, we are going deeper than ever before to assess why, despite the emergence of more sophisticated learning and business analytics technologies, this challenge continues to persist to the level it does” said Michael Rochelle, Chief Strategy Officer and Principal HCM Analyst.   

This research effort will look at: 

  • Key drivers of learning measurement  
  • L&D’s progress toward learning measurement maturity  
  • What frameworks are used to stand up learning measurement strategies  
  • The consequences related to success and failure in providing data on performance-related learning impact   
  • Roadblocks to effective measurement 
  • What elite organizations do to measure learning impact  
  • Technologies used to measure learning impact  
  • How organizations determine the business impact of specific learning modalities  
  • And much more. 

To participate in this study, go to Participants who complete the survey will receive summary results of the research six to eight weeks after the survey launch.  

“There continues to be a disconnect between the language of the boardroom and the language of L&D. Without being able to frame learning measurement, and for that matter, L&D budget requests, around actual business or organizational impact, Learning and Development will struggle to position itself as a strategic business partner,” said Brandon Hall Group CEO Mike Cooke.  

This quantitative research will be complemented with qualitative interviews. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help companies benchmark and improve their learning functions.  

About Brandon Hall Group: 

Brandon Hall Group™ is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group™ to help them create future-proof employee development plans for the new era.  

For over 30 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” 

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers. 

Brandon Hall Group™ offers certification programs allowing individuals to become a certified strategist in six areas: Learning, Leadership Development, Talent Management, DEI (Diversity, Equity and Inclusion), Human Resources, and Talent Acquisition. 

To learn more, visit 

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