Brandon Hall Group’s Business Focus 2014 Survey Shows Leaders’ Top Priorities

Year’s First Survey Reports Top Overall Business Priorities Plus Top Focuses in L&D, Talent Management, Executive Management and Sales Effectiveness.

Delray Beach, FL – Jan. 23, 2013 – Brandon Hall Group today released Business Focus 2014: Leaders’ Top Priorities, its annual survey that ranks the top priorities of business leaders for overall business objectives, Learning and Development, Talent Management, Executive Management and Sales Effectiveness.

The survey, conducted between Dec. 18, 2013 and Jan. 13, 2014, is based on 307 responses from business, HR, talent, sales and learning leaders from organizations in North America and two dozen other countries. Respondents were asked how they were planning to spend their time, energy and resources over the next 12 months.

Respondents rated the top overall business priorities for 2014 as Gaining Market Share, Delivering New Products and Services, and Improving Innovation, which were also the top three priorities in the 2013 survey.

Other highlights:

  • Among Learning and Development priorities, Performance Support – ranked just 9th last year – was the third biggest priority of 2014, behind Learning Content Development and Learning Strategy and Planning.
  • In Talent Management, Talent Retention rose to become the top 2014 priority, after ranking third last year.
  • Leadership Strategy and Leadership Development Programs were the top two Executive Management priorities, with Organizational Effectiveness third.
  • The survey also found that despite the ongoing concern over a shortage of talent, companies are more interested in what will happen with social media and mobile technologies over the next 12 months.

“This survey is a great way to start the new year and get a sense of what business leaders are focusing on over the next 12 months,” said Brandon Hall Group CEO Mike Cooke. “Our analysts also utilize the survey to ensure they focus their research on the interests and objectives of highest value to our clients in our core markets.”

For additional information about the research please contact CEO Mike Cooke:  (561) 865-5017 or [email protected]

About Brandon Hall Group

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We are focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results. Our core research areas are Learning and Development, Talent Management and Human Resources, Leadership Development and Talent Acquisition.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

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Lorie Watson



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Lorie Watson