Distracted Driving Course Wins Brandon Hall Award

Are you driven to distraction? Is hands-free technology really safer for drivers? Innovative Learning Group, Inc. (ILG) and its client, SafetyServe.com, answer these questions in a 90-minute e-learning course called “Distracted Driving,” which won a coveted Brandon Hall Group Bronze Award for Excellence in the Best Advance in Custom Content category.

“We are thrilled to have won this award with our long-time client, SafetyServe.com,” says ILG CEO Lisa Toenniges. “This course delivers an eye-opening look at the myths of distracted driving.”

Created in conjunction with the National Safety Council, the course focuses on changing participants’ attitudes and behaviors toward what it means to be distracted behind the wheel.

“Through the use of storytelling, scenarios were developed in a way that learners can experience, on both an intellectual and emotional level, the impact of distracted driving, which should result in them making meaningful changes to their driving habits,” says SafetyServe.com President Wade Mezey. “With distracted driving becoming an epidemic in our society, the course is personal, relevant, and effective.”

Of the thousands of individuals who have already taken “Distracted Driving,” more than 95% indicated in a post-course survey that they are likely to reduce their use of mobile devices while driving.


A performance-first learning company, Innovative Learning Group, Inc. creates custom training and tools that help employees of Fortune 1000 companies do their jobs more effectively. Headquartered in Troy, Michigan, ILG is a privately held, certified Women’s Business Enterprise founded in 2004 by CEO Lisa Toenniges. Visit www.innovativeLG.com to learn more.


SafetyServe.com is the dedicated and exclusive provider of National Safety Council (NSC) Internet-based training. It provides program development, hosting, customer service, and market support for all of the Safe Driving and Emergency Care training for NSC and has engaged more than three million students using proven content and tested strategies from the prestigious NSC. SafetyServe.com is responsible for providing online Defensive Driving and Emergency Care training to over 1,000 corporations and government agencies.


Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.