Give Employees Reasons to Stay 

In the last blog based on the Quantum Workplace KnowledgeGraphic created in partnership with Brandon Hall Group, we talked about how to retain top employees. We saw that employees are leaving because of uncompetitive compensation (at 58% of organizations), limited development opportunities (51%), and work/life balance (51%). Employee stress requires a set of metrics that can measure and monitor employee burnout, engagement and satisfaction. 

So, it only stands to reason that if you have considered why employees might leave, you also might ask why your employees want to stay. Start by understanding that talent retention is not a stand-alone item or even a strategy. It’s an outcome that can be profoundly influenced by your efforts to create better employee experiences and engagement.

A good way to start is by uncovering the reasons employees want to work for your company — the Employer Value Proposition (EVP) — and then reinforcing those reasons through action. Key questions to consider include:

  • How do we invest in our employees’ success so they see the value of their employment?
  • How do we help employees deal with uncertainty and volatility?
  • How do we create connections between employees in a digitized world to build a sense of belonging?
  • How do we determine what the workforce wants and needs?

Quantum Workplace’s engagement software helps you become the genius who can see what is happening within your organization, why it is happening and help you improve the support your employees need for employee success.

As an example: in Brandon Hall Group’s recent EVP, 85% percent of companies rated a flexible work schedule as very important or critical to maintaining a strong EVP — even more important than compensation (83%). However, if your employees are leaving because they aren’t able to have flexible work hours, it’s already too late. Quantum Workplace goes beyond just highlighting talent retention data — it provides information that empowers you to improve the outcomes before they happen.  

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.