GP Strategies Earns Six Brandon Hall Excellence in Learning Awards

gpxLogoHdrContributed to by:  GP Strategies

COLUMBIA, Md., Oct. 16, 2013  Global performance improvement solutions provider GP Strategies Corporation (NYSE: GPX) today announced that it won six 2013 Brandon Hall Awards for Excellence in Learning: two Gold awards for Best Use of Blended Learning and Best Use of Video for Learning; two Silver awards for Best Use of Video for Learning and Best Learning Team; and two Bronze awards for Best in Certification Programs and Best Learning Measurement Approach.

GP Strategies, in collaboration with its customers, received awards for the following projects:

  1. Engineering Excellence Program. Working together with Microsoft, GP Strategies won a Gold award in the Best Use of Blended Learning category. This solution builds skills for designing, testing and updating cloud-based software and includes an illustrated introductory video; a media-rich two-hour introductory elearning course; a series of short, targeted videos; multiple media learning paths; a suite of 51 online lessons; job aids; and a series of customizable instructor-led training (ILT) workshops.
  2. Windows Phone 8 for Business. Working with Microsoft, GP Strategies won a Gold award in the Best Use of Video for Learning category. GP Strategies designed a training solution for B2B sales reps that reflected the Windows Phone 8 brand, educated sales reps about the new features and convinced sales reps that they could trust Windows Phone 8 enough to recommend it to their enterprise and small business customers.
  3. Introduction to SCOUT. Working with Hilton Worldwide, GP Strategies won a Silver award in the Best Use of Video for Learning category. GP Strategies designed a training solution that enticed employees to use the SCOUT program, a tool to help employees act as a “scout” and help friends and family book Hilton services, emphasizing the ease of use of the interface and generating excitement for the earning potential available to every employee at Hilton Worldwide.
  4. Project Torque. Together with General Electric Industrial Solutions (GEIS), GP Strategies won a Silver award in the Best Learning Team category. The Project Torque solution, a multi-year SAP implementation, includes nine core SAP modules and six value streams across 60 countries, 5,000 end users and 12 languages. GP Strategies is GEIS’ partner providing educational services in three areas: Strategy Development, Curriculum Development and Deployment & Delivery.
  5. China Sales and Marketing Academy (CSMA). Together with Microsoft, GP Strategies won a Bronze award in the Best in Certification Programs category. GP Strategies designed a certification program for the Sales, Marketing and Services Group that assesses and validates knowledge and skill levels within the CSMA essential to win business and identify areas where learners need to improve.
  6. Enterprise Sales and Service System: Closing the User Adoption Gap. With SunTrust Banks, Inc., GP Strategies won a Bronze award in the Best Learning Measurement Approach category. GP Strategies developed a series of interactive simulation-based courses for the bank’s ChannelLink platform that increased utilization of the system within SunTrust by over 60%.

“We are extremely proud to honor our 2013 award-winning organizations for their remarkable achievements,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group, Inc. “This elite group of organizations excelled in developing measurable, sustainable programs that produced outstanding business results.” The entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group Senior Analysts and Executive Leadership based on the following criteria: fit the need, design of the program, functionality, innovation and overall measureable benefits.

For additional information about GP Strategies’ Learning Solutions, visit

About Brandon Hall Group
Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in learning and development, talent management, sales effectiveness, marketing impact and executive management. For more information, visit

About GP Strategies
GP Strategies Corporation (NYSE: GPX) is a global performance improvement solutions provider of training, eLearning solutions, management consulting and engineering services. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting and business improvement services customized to meet the specific needs of its clients. Clients include Fortune 500 companies, manufacturing, process and energy industries, and other commercial and government customers. Additional information may be found at

© 2013 GP Strategies Corporation. All rights reserved. GP Strategies and the GP Strategies logo design are trademarks of GP Strategies Corporation.

SOURCE GP Strategies Corporation

For further information: Scott N. Greenberg, Chief Executive Officer, 410-367-9640; Sharon Esposito-Mayer, Chief Financial Officer, 410-367-9636; Jamie Coffey, Director, Communications, 443-255-3400

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.