HCMx Radio: Does Your Talent Acquisition Attitude Align with the Future of Your Business?

If you remember watching television a few decades ago you may have had one or two favorite shows, and there weren’t many competing shows on at the same time that you had to worry about. Today you are bombarded with innovative marketing programs about many shows – many competing head to head. Even if you had the time, you might not be able to watch them all. shutterstock_348710594

The scenario is similar in a variety of industries. There are always new and better shows to watch, and easier ways to receive products through companies like Dollar Shave Club; you can commute effortlessly through Uber and much more.  With all these great new products and businesses emerging each day, the need for talent is more crucial than ever before. Companies are challenged with highly competitive environments, and the ability to recruit, onboard and retain top talent has also dramatically changed.

Our research is revealing that it is a necessity for talent acquisition (TA) functions to operate like marketing and sales functions. However, the objectives should not just be about speed and outcomes. For example, recruiting techniques are not about just filling roles as fast as possible, but filling them with the best qualified person both in terms of skills and fit for the organization.

In the latest edition of HCMx Radio, Daria Friedman, Talent Acquisition Principal Analyst at Brandon Hall Group, joined me to interview Jerome Ternynck, who is the Founder & CEO of SmartRecruiters.

SmartRecruiters is a Talent Acquisition provider that offers a modern platform delivering an exceptional experience through mobile and social channels that engage hiring managers every step of the way, integrates quickly and seamlessly with HRIS.

Jerome is an entrepreneur with his heart in recruiting and soul in technology. Jerome envisions the world where recruitment is transparent, and hiring is so easy that his grandma can do it. He’s passionate about what he does, hates the status quo, and loves innovation especially when it reaches disruption. Jerome’s goal is to bring the economy to its full potential by removing friction in the labor market and eradicating unemployment.

We engaged in an exciting discussion on the transformation of the TA function, specifically around recruitment marketing. Summary of the questions we covered included:

  • How are recruiting and consumer marketing similar to each other?
  • What can recruiters learn from marketing professionals?
  • With all of the technology innovations in place, how have the roles of hiring managers and recruiters changed over the years?
  • How have candidates changed regarding employer expectations over the years?
  • Which areas should spend more time and less time on to optimize the talent acquisition process?
  • Looking at the recruitment-marketing phase of talent acquisition, which metrics/analytics are most effective at determining the best sites to promote job openings?
  • Are assessments a critical component of the talent acquisition process? When should they be administered?
  • What is the biggest mistake that organizations make when considering different talent acquisition technology solutions?
  • What do you see as the next great innovation in talent acquisition?

You can download the podcast anytime at the HCMx Radio site.


Rachel Cooke, Chief Operating Officer, Brandon Hall Group




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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.