HireRoad: A New Name with a Proven Solution

Recently announced is a fresh look and name for Acendre (who recently acquired Vacancy Filler) — they are now HireRoad. HireRoad will continue to focus on software that accelerates recruitment, hiring, onboarding, and training in a humanized manner.

In the last two years, Brandon Hall Group’s research in the talent acquisition space has largely concentrated on creating a hiring and onboarding experience that involves socializing new hires into their new organization’s culture and values. 75% of organizations indicated socializing new hires into the company culture was of critical importance, for both remote and on-site workers.  This focus is largely due to the shift to more remote and hybrid workers.

HireRoad transforms the hiring and onboarding experience with:

  • HR Recruit—a fully automated system that speeds up the hiring process for a better candidate experience, and creates an early alignment between candidate and organizational goals 
  • HR Onboard—an onboarding tool that is heavily focused on collaboration, to create the cultural integration that is so important for new hires
  • HR Learn—An eLearning and eTraining system that takes new hires from the onboarding stage into the career development stage, giving them the tools, they need to succeed and assurance that their new organization is invested in them for the future 

HireRoad may have a new name, but its commitment to success remains the same. HireRoad understands that successful outcomes come through offering a variety of methods for hiring, onboarding, and learning, that address a new hire’s unique needs and desires.

Ultimately, the goal of any talent acquisition technology should be to remove tedious tasks through automation. HireRoad takes it a step further by focusing on what makes each candidate special — their unique backgrounds, experiences, and point of view. By creating a solution that allows for a more humanistic, personalized, and yet still highly efficient solution, HireRoad continues to make the experience of getting a job just as rewarding as the job itself. 

Cliff Stevenson, Principal Analyst, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.