How Can Learning Teams
Take the Lead in GenAI?

Generative AI (GenAI) is a disruptive force. Whether you embrace its potential or fear its impact, there is no question that GenAI will change how humans work.

Brandon Hall Group™ research shows that most companies believe GenAI will have a big impact on Human Capital Management (HCM), especially Learning and Development. Organizations are 57% more likely to say they will use GenAI in Learning than in any other function.

Therefore, L&D should be at the forefront of developing GenAI strategy, right? Well, so far, not so much. Only one-third of our research respondents said L&D or HR as a whole is actively involved in shaping GenAI strategy.

That’s why NovoEd and Brandon Hall Group™ are teaming up for a virtual roundtable discussion on Jan. 24 to discuss how to mobilize Learning teams to take the lead in GenAI. Joining moderator Claude Werder, Senior VP and Principal Analyst at Brandon Hall Group™, as panelists are:

The discussion will focus on:

  • The growing need for L&D to work and lead cross-functionally.
  • What L&D professionals can do to be more effective cross-functional leaders.
  • How GenAI can be harnessed to increase the reach and impact of corporate Learning teams.

We also want to hear from you. We want to understand how L&D organizations around the globe are approaching GenAI. We will get your input through polls throughout the discussion and capture your questions, experiences and opinions throughout the session.

The disruption caused by the rapid evolution of Generative AI presents both a challenge and an opportunity to L&D teams.

  • The challenge: L&D is often downstream of change management strategy, limiting its ability to make an impact.
  • The opportunity: This technological change is increasing the need for upskilling and reskilling.

L&D will need to adjust to the new dynamics. For example, the role of instructional designers and other Learning professionals is likely to be transformed by GenAI, our research shows. To remain relevant, instructional designers must possess a heightened level of expertise. They must build effective learning by leveraging generative AI to optimize design and development and enhance the overall learning experience.

Learning organizations took a wait-and-see attitude when GenAI started grabbing global attention. In a Brandon Hall Group™ survey in the first quarter of 2023, 23% of respondents said GenAI would positively impact learning. By the fourth quarter, that percentage had risen to 73%.

The question now is how L&D can best position itself for success. Our panel will weigh in and we want your ideas, too. Join us for what promises to be a compelling discussion! You can register here.

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Claude Werder



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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.