Instructure Acquires Video Microlearning and Assessment Company Practice

Instructure has announced that they have acquired video microlearning and assessment company Practice. You can read more about how Practice’s learning methodology and intuitive platform will strengthen Instructure’s offerings in their November 28, 2017 press release.

Instructure, Inc. (NYSE: INST), a leading software-as-a-service (SaaS) technology company in education and learning and performance management, today announced it has acquired Practice, an applied video microlearning solution used to sustain continuous learning cultures and drive innovation.

Organizations use Practice to create a scalable means for teams to frequently practice skills and receive meaningful, timely feedback through the power of peer-to-peer video assessment and coaching. With its focus on training, feedback and measurable improvement, Practice can be integrated into Instructure’s product offerings, including Bridge for corporate learning and talent management, Canvas in the education space, and Arc in the video learning space.

“This acquisition reflects our ongoing commitment to provide our customers with experiences that make it easy to learn and improve,” said Mitch Benson, SVP of Product at Instructure. “When people are engaged and have a way to receive actionable, open feedback and coaching, their competency and confidence levels increase. Studies show that Practice works, and we’re happy to welcome the team to Instructure.”

Instructure will leverage Practice’s mobile and web video technology to enhance its talent management and learning solutions, helping people maximize their potential. Through consistent feedback and interactive ways to receive coaching and assessment, people can build more meaningful relationships with their managers and peers, and become more engaged and happy at work.

“From the beginning, we built Practice with impact in mind,” said Emily Foote, chief client officer and co-founder of Practice. “By bringing Practice’s capabilities to Instructure, we have an incredible opportunity to help many more people reach their full potential. In addition to scaling our impact, we are beyond excited to work with and learn from an organization that strives for excellence and always puts learners first.”

Practice was founded in 2011 and has offices in Philadelphia and San Francisco. The company helps clients — including Comcast, Domino’s Pizza, and UCSF Medical School — promote learning and career development while driving innovation.

Like what you see? Share with a friend.

Mike Cooke



Stay connected

Get notified for upcoming news subscribing

Related Content

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.