Ooma Selects Rio SEO to Enhance its Content Marketing Strategy

Rio SEO Software Tools Will Provide Valuable Customer Insights and SEO Analysis

SAN DIEGO, June 12, 2013 – Rio SEO, the leader in SEO automation and an award-winning provider of SaaS-based enterprise search, local SEO and social media marketing tools, today announced that its enterprise SEO platform has been selected by Ooma, Inc.  to provide insights that will improve search engine discovery and content visibility for the company’s smart home and business communications systems.

Ooma will leverage the combination of Rio SEO Search Analytics™, Keyword Discovery Automation™, and Change Tracker™ to help the Palo Alto, Calif.-based company achieve optimal search engine rankings for its affordable home phone services and cost-efficient business communications offerings.

Rio SEO Search Analytics is an enterprise marketing tool that provides insights based on a patented SEO Audit Score™, along with prioritized recommendations for improving a brand’s search engine optimization both for individual web pages and its website overall.

“We’ll be putting the Rio SEO software technology to immediate use to achieve our SEO and online content marketing goals,” said Jim Gustke, Ooma’s vice president of marketing.  “Ooma is about being easy and that includes being easy to find online.  Keyword feedback directly tied to the voice of the customer will be extremely valuable in taking our SEO to the next level.”

With Rio SEO Keyword Discovery Automation, Ooma now has a powerful solution to help it discover the key phrases consumers actually use for their organic search queries that are associated with its products and then optimize its web pages accordingly. This will also help Ooma’s marketing team ascertain whether they need any new pages and/or content.

“We’re excited to bring the leading innovator in home phone customer satisfaction the leading enterprise SEO software platform to help manage their content marketing strategy,” said Pete Dudchenko, vice president, product management for Rio SEO.  “Not only will our SEO tools help Ooma discover new keywords and content opportunities, the platform will also automate the analysis around where Ooma should focus their efforts. Plus, they can stay on top of inadvertent changes to their web pages that may be impacting SEO performance one way or the other.”

This is because Ooma chose to round out its SEO solution by including Rio SEO Change Tracker, which automatically identifies and alerts marketers when changes are made to web pages that can alter organic search results.  The page-tracking tool monitors website change regardless of where they were made across an organization.  The innovative tool also provides competitor alerts and SEO assessments.

Last fall, an independent research firm cited Rio SEO as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012.  According to this Forrester Research report, “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”

About Rio SEO

Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing.  Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO.  Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.

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