sparQ, a New GenAI Tool by meQuilibrium,
Provides a Strong Competitive Advantage

meQuilibrium (meQ) is adding to its pedigree as a premier provider of digital resilience solutions with its introduction of sparQ™, a cutting-edge generative AI tool.

meQ is already a leader in empowering organizations and individuals to develop the skills and mindset necessary to navigate the challenges of work and life and thrive in the face of continuous change.

sparQ adds considerable heft by harnessing machine learning and natural language processing to deliver personalized, real-time support and guidance to users. By analyzing an individual’s unique challenges, goals and preferences, sparQ generates tailored content, insights and recommendations that help users build resilience and improve their overall well-being.

The benefits of sparQ include:

  • Scalability: It enables meQ to provide personalized support to large populations, ensuring that each individual receives the guidance they need to build resilience and thrive.
  • Adaptability: As users interact with the platform, sparQ continuously learns from their behaviors, preferences and outcomes, refining its recommendations and support to better meet each individual’s needs.
  • Engagement: sparQ’s generative AI capabilities allow meQ to create a wide range of engaging and interactive content formats, such as personalized articles, exercises and simulations, keeping users motivated and increasing the likelihood of long-term behavior change.

“sparQ makes psycho-cognitive data more accessible and understandable to HR leaders so that they can take specific actions on the risks that are impacting company performance and can come at a high cost to the bottom line,” said Jan Bruce, CEO and Co-founder of meQ. “meQ’s proprietary, groundbreaking use of generative AI through sparQ enables businesses to more easily identify hidden risks that are driving diminished employee mental well-being and decreased productivity, such as burnout, disengagement, and anxiety, and provide better direction for remedial actions.”

SparQ is strong now, but meQ will be adding new features in the coming months, including:

  • An AI-driven dashboard that includes a situational search function that provides immediate insights, recommendations and resources in a moment of need.
  • NextGn Mood Coach, which asks employees to evaluate their mood each day. Over time, it produces mood trends and offers quick (one- to four-minute) activities that employees can use to address their moods and tendencies.
  • SkillZero, which goes beyond a standard assessment by providing context around the assessment and gives employees a strong rationale for taking a learning journey to develop certain skills based on their profile.

The development of sparQ showcases meQ’s commitment to innovation and dedication to providing cutting-edge solutions that address the evolving needs of organizations and individuals in today’s often-chaotic work environment.

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Claude Werder

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Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.

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