Unleashing the Power of Video-Driven Learning

Video-driven learning is a thriving market segment for learning technology. With the rise of online education and the increasing demand for flexible learning options, video learning platforms have gained significant popularity. These platforms offer a wide range of courses and tutorials, covering various subjects and skills. They provide learners with the convenience of accessing educational content anytime, anywhere, and at their own pace. The video format allows for powerfully engaging and interactive learning experiences, making it easier for users to grasp complex concepts.

One notable trend in the video learning market is the increasing focus on professional development and upskilling. Some platforms cater specifically to professionals, offering courses that enhance job-related skills and knowledge. This aligns with the growing need for continuous learning in today’s fast-paced and competitive job market. Another trend is the emergence of niche platforms and specialized content.

The video learning market has also seen a rise in user-generated content. Platforms that allow instructors to create and sell their own courses, enabling a diverse range of topics and perspectives. This democratization of content creation has led to a vast library of courses, catering to a wide range of interests and learning needs. As technology continues to advance, we can expect to see further enhancements in the learning experience, such as augmented reality (AR) and virtual reality (VR) integration, personalized learning paths and improved interactivity.

Questions to be Answered by the Business

When choosing a video learning platform solution, begin with these questions to help frame your evaluation and decision-making.

What are our specific learning objectives and needs? It’s crucial to identify the organization’s learning objectives and needs before selecting a video learning platform. Consider the skills and knowledge gaps that need to be addressed, the target audience and the desired learning outcomes. This will help in evaluating whether the platform aligns with the organization’s goals.

Does the platform offer the necessary features and functionalities? Assess the features and functionalities offered by the video learning platform. Consider aspects such as content creation and management tools, learner engagement features, assessment and tracking capabilities, integration options with existing systems and mobile accessibility. Ensure that the platform provides the necessary tools to deliver an effective learning experience.

What is the quality and relevance of the content available? Evaluate the quality and relevance of the content library offered by the platform. Look for a diverse range of courses and topics that align with the organization’s needs. Consider factors such as the expertise of instructors, the currency of the content and the availability of niche or specialized courses. Quality content is essential for engaging and effective learning experiences.

What is the pricing model and cost-effectiveness? Consider the pricing model and cost-effectiveness of the video learning platform. Evaluate whether the pricing aligns with the organization’s budget and the value provided by the platform. Assess whether the pricing model is based on subscriptions, one-time purchases or a combination of both. Additionally, consider any additional costs such as customization, support or content creation.

What is the reputation and customer support of the platform? Research the reputation and customer support of the video learning platform. Look for reviews, testimonials and case studies from other organizations that have used the platform. Assess the platform’s track record in terms of reliability, customer satisfaction and responsiveness to support requests. A reputable platform with strong customer support can ensure a smooth implementation and ongoing support for the organization’s learning initiatives

Intellezy is a revolutionary learning solutions company on a mission to disrupt the Learning and Development industry. With a strong focus on empowering individuals with knowledge and skills, Intellezy offers a diverse range of innovative and impactful solutions designed to help forward-thinking companies enhance professional development and drive business success.

At the core of Intellezy’s offerings is its extensive, award-winning library of hundreds of on-demand video courses covering a wide array of topics. Meticulously crafted by industry experts and thought leaders, these courses focus on the most widely used business software, including Microsoft 365, Google Workspace and Adobe Creative Cloud, as well as in-demand power skills, such as communication, teamwork, leadership, wellness and wellbeing, remote work best practices, and more.

Intellezy has become a significant player in the video learning library space over the past three years. They have really begun to see their investments in technology and content pay off. Today, their core offerings include their training video library, AR & VR solutions for all and custom eLearning development. They also can support customer organizations with learning strategy development, live training delivery support and broader change management initiatives.

One key area of focus in 2023 and continuing into 2024 is their focus on expanding their overall video training library and improving the types of authors they work with to build out that content. They are doing this by working with internal subject matter experts (SMEs) as well as finding individuals external to the organization that have deep expertise and inviting them to become contributors. They’re also making AR and VR training solutions viable to all audiences.

Intellezy’s approach to including AR and VR capabilities is smart. They’re more focused on adding AR and VR activities into their existing offerings rather than building out a separate AR/VR solution. The advantage to this is that customers who may not have the access to or the budget for full VR hardware capabilities can still benefit from the enhanced learner experience these environments offer. They aren’t headset-dependent and therefore can be utilized by any learner accessing the library.

One thing that distinguishes Intellezy as a solution is the white-label experience. When you purchase access to Intellezy’s video training library, you can deliver that content either directly through your LMS or through their online learning platform. So depending on your goals and learning environment, their presence can be seamless for your learners.

For their custom learning development, they have a team of professionals that work with clients and identified subject matter experts to design, develop and deliver customer eLearning. These custom solutions include a variety of mixed media and can also incorporate immersive learning technology as discussed above. Because they are building content internally, Intellezy maintains an in-house production studio that allows them to raise the overall production value, whether for clients or for their video library.

As part of their growing XR capabilities, they’re able to enhance those offerings using conversational AI. This allows them to have soft skills training that’s asynchronous, but learners can talk with avatars that respond in real time to help them practice those skills. In addition to this, Intellezy maintains a virtual reality warehouse that’s a universal space that allows for the building and deployment of safety training, fire extinguisher training, fire prevention training and the like.

As for the learning experience, Intellezy has a clean interface with an intuitive UX and content is well-organized and easy to find. Their library is heavily weighted to targeted technical skills at a ratio of 60% technical topics and 40% soft skills or power skills topics. This is changing constantly as new content gets added.

The quality of the content is a clear differentiator for Intellezy, as is the integrated XR or immersive learning experiences. For smaller organizations, it’s a solid choice for entering into the space with tools that are easy to use and offer a high-quality learner experience. For larger organizations, the library deployed inside a larger learning tech stack will add powerful offerings to round out any program.

To learn more about Intellezy’s solution, visit: Intellezy | Corporate eLearning, Training & Solutions.

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Matt Pittman



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Matt Pittman

Matt Pittman brings nearly 30 years of experience developing people and teams in a variety of settings and organizations. As an HR Practitioner, he has sat in nearly every seat including Learning and Leadership Development, Talent Management and Succession Planning, Talent Acquisition and as a Human Resources Business Partner. A significant part of those roles involved building out functions in organizations and driving large scale change efforts. As a Principal Analyst, Matt leverages this in-depth experience and expertise to provide clients and providers with breakthrough insights and ideas to drive their business forward.