Whatfix: Empower Users with In-App Guidance for Seamless Software Adoption

 

Mastering new software can be a frustrating and time-consuming process for users. Whatfix emerges as a champion for user adoption, offering a powerful Digital Adoption Platform (DAP) designed to empower organizations to bridge the knowledge gap and ensure users get the most out of their software.

 

Beyond Training Videos and Manuals: Contextual Learning at Your Fingertips

Whatfix goes beyond traditional training methods like videos and manuals. They offer a real-time, interactive learning experience embedded directly within your software application. A recent Brandon Hall Group™ briefing shows this lets organizations:

  • Get Help When They Need It Most: Access contextual guidance, walkthroughs, and microlearning modules at the precise moment they encounter a new feature or functionality within the software. This eliminates the need to switch between applications or search for answers elsewhere.
  • Boost Self-Service Capabilities: Empower users to become self-sufficient by providing them with the tools and resources they need to navigate the software independently. This reduces reliance on IT support and frees up valuable resources.
  • Increase Software Adoption Rates: Streamline the onboarding process and ensure users are comfortable and confident using the software quickly. This leads to improved user adoption rates and a faster return on investment (ROI) on your software licenses.
  • Improve User Productivity: Minimize wasted time and frustration associated with learning new software. Whatfix’s in-app guidance empowers users to become productive quickly, maximizing the value they can derive from the software.

 

Key Strengths of Whatfix’s Digital Adoption Platform (DAP), according to Brandon Hall Group™:

  • Intuitive and User-Friendly Design: Whatfix’s in-app guidance is designed to be unobtrusive and user-friendly. Users can access walkthroughs and resources without interrupting their workflow.
  • No-Code Content Creation: Empower subject matter experts within your organization to create contextual learning content without the need for coding expertise. This ensures content remains up-to-date and aligns with your specific workflows.
  • Data-Driven Insights and Analytics: Gain valuable insights into user behavior and identify areas where users struggle. These insights empower you to optimize your content and ensure users are receiving the most relevant guidance.
  • Seamless Integrations: Whatfix integrates with popular enterprise applications and learning management systems (LMS), creating a centralized learning ecosystem and streamlining workflows.
  • Scalability and Flexibility: Whatfix’s platform scales to accommodate growing user bases and diverse software applications.

 

Whatfix: Your Strategic Partner for User Adoption

Whatfix positions itself as a strategic partner for organizations seeking to maximize the value of their software investments. Their DAP empowers users to become proficient quickly and independently, leading to increased user satisfaction, improved productivity and a faster ROI on software licenses.

As the demand for intuitive and user-friendly software experiences intensifies, Whatfix can significantly improve the way organizations onboard and train users.

 

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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