Beyond the Headlines:
AI, Job Shifts, and Our Urgent Human Mandate

It seems every day we’re greeted with fresh headlines about AI’s relentless march into the workplace. We hear about companies restructuring, roles evolving, and a palpable anxiety about what this all means for our jobs, our teams, and our organizations. Just recently, we’ve seen names like Chegg, IBM, Wayfair, and others navigate these shifts, sometimes attributing workforce changes directly to new AI efficiencies or strategic pivots towards an AI-first future.

It’s easy to get caught up in a narrative of displacement. But I believe that’s only a sliver of a much larger, more nuanced story. What we’re truly witnessing is not just the automation of tasks, but a profound reinvention of work itself – and with it, an urgent mandate for HR, Learning, and Leadership to step up like never before.

 

The Real Story: It’s Not Just About What’s Lost, But What’s Gained (and Changed)

The current AI revolution isn’t simply about jobs disappearing; it’s about the tasks within jobs transforming. Yes, some roles will be heavily impacted as AI takes over routine, data-intensive, or repetitive functions. We’re seeing this in areas from administrative HR tasks, with solutions like UKG’s Bryte payroll AI agents aiming to automate complex processes, to certain types of data analysis and content generation. The recent class action suit proceeding against Workday regarding its AI-enabled recruiting tools also highlights how deeply AI is penetrating core HR functions, bringing both opportunities and challenges.

But the bigger picture reveals the emergence of new needs, new skills, and entirely new ways of working. Think about:

  • The AI-Augmented Professional: For many, AI will become a powerful collaborator. We’re seeing major platform providers like SAP pushing for deep AI integration across their suites, aiming to generate massive piles of data and use AI to capitalize on it, even partnering with companies like Perplexity to enhance user experience and AI adoption. This “co-pilot” approach can handle drudgery, surface insights, and free up human talent for more complex problem-solving, strategic thinking, creativity, and interpersonal engagement.
  • The Rise of “New Collar” Jobs: These are roles that require specialized technical skills (like managing AI systems, data science, AI ethics) combined with uniquely human capabilities.
  • The Premium on Human-Centric Skills: As AI handles more of the “technical,” the value of empathy, critical thinking, communication, collaboration, and emotional intelligence will only skyrocket.

This isn’t a passive evolution; it requires proactive design and deliberate action.

 

The HR and Learning Imperative: From Function to Strategic Orchestrator

For HR and L&D leaders, this moment is less about managing decline and more about orchestrating a monumental transformation. Our role shifts from traditional gatekeepers to strategic enablers of an AI-integrated human workforce. Here’s what that means:

  1. A Laser Focus on Skills Intelligence: We need to move beyond outdated competency models. The new imperative is dynamic skills intelligence – continuously identifying the skills needed today, anticipating those needed tomorrow, and understanding the current skill inventory. Solutions from companies specializing in people analytics, like Visier, are becoming crucial for this.
  2. Hyper-Agile Learning & Development: Annual training catalogs won’t cut it. Learning must become deeply embedded in the flow of work, personalized, and delivered in agile formats. We’re seeing exciting developments here:
    • Companies like Brainier/ClearCompany are leveraging AI agents to analyze performance gaps and generate personalized micro-learning content delivered directly in workflow tools like Teams and Slack.
    • Courseplay is connecting real-time performance data to skill gap identification and personalized learning, with an upcoming “conversational learning intelligence platform” (CLIP) aimed at chat-based learning.
    • Providers like Docebo are enabling clients to educate their teams on AI tools and capabilities to support new AI product launches, and are also partnering with others like Skillable to broaden their offerings.
    • For specialized needs like frontline worker development, solutions from companies like Axonify are built from the ground up, using machine learning for real-time personalization and even advancing towards “agentic frameworks” that can orchestrate entire training programs.
    • A particularly compelling example of this new paradigm comes from Abilitie’s AI Cases 2.0 platform, which demonstrates how AI can actually enhance human-to-human learning rather than replace it. As Jonathan Schneider, Abilitie’s Product Director, puts it: they’re “doubling down on humanity.” Their voice-based leadership simulations create authentic practice opportunities where learners collaborate with AI characters and each other, fostering what Luke Owings, VP of Product, describes as “moments of thinking before speaking” – where real learning happens. What’s remarkable is that their analysis shows the conversations between paired learners discussing cases are often as valuable as the interactions with AI itself, proving that even in our AI-enabled future, human-to-human connection remains irreplaceable for developing critical leadership skills.
  1. Rethinking Talent Mobility and Career Architecture:Career paths are no longer linear. HR must design frameworks that allow for fluid movement. The insights from integrated talent management platforms, which AI is enhancing, will be key here.
  2. Leading Change with Empathy and Clarity: This is, perhaps, the most critical role. HR and L&D must be the champions of transparent communication, providing clear pathways for employees to understand how AI impacts their work, what opportunities for growth exist, and how the company will support them through the transition.

 

 

Leadership in the Age of AI: More Human, More Strategic

For leaders at all levels, the AI era doesn’t diminish the need for human leadership; it amplifies it. Command-and-control gives way to coaching, enabling, and inspiring.

  • Cultivating Trust and Psychological Safety: As anxiety about AI rises, leaders must build environments where employees feel safe to experiment, learn, and even fail without fear of immediate obsolescence.
  • Strategic AI Literacy: Leaders don’t need to be AI coders, but they do need a sophisticated understanding of AI’s strategic implications for their business – its potential to drive innovation, create new value, and also its inherent risks and ethical considerations. Observing how large tech players and specialized solution providers are innovating gives clues to these strategic implications.
  • Ethical Stewardship: The deployment of AI brings profound ethical questions. Leaders must champion responsible AI principles, ensuring fairness, transparency, and accountability in how these powerful tools are used.
  • Championing a Growth Mindset: The most successful organizations will be those that embrace AI as a catalyst for learning and innovation. Leaders must model this behavior, encouraging curiosity, experimentation, and resilience.

 

The Path Forward is Human-AI Collaboration

At Brandon Hall Group™, we’re deeply immersed in researching these shifts, helping organizations understand not just the “what” but the “how” of navigating this AI-driven transformation. We see the vendor landscape rapidly evolving, with established players and innovative newcomers all racing to provide solutions that help orchestrate this new world of work. The companies that thrive will be those that don’t see AI as a replacement for humans, but as a powerful tool to augment human capability, unlock new potential, and create more meaningful, valuable work.

The headlines will continue, the technology will advance, but our core mission remains human: to empower potential, foster growth, and build organizations where both people and technology flourish, together.

What steps are you taking today to prepare your people and your organization for this future?

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Mike Cooke

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.